Tuesday 31 July 2018
Why Not Work From Home On Your Computer?
Earn An Income Online
Have you ever tried to earn an income through part-time work online hoping that you'll be able to do that full-time when you can support yourself from the earnings?
Many of the money-making systems are outdated when purchased, they made money for someone and are now sold even though the system has been replaced with an up to date system which you won't get a chance to see until someone has used it all up and it's outdated and on the selling block once again.
Let me tell you, making money online is no simple task and don't let anyone fool you into thinking that they have some get-rich-quick system. However, once you learn how everything works and can make nice websites, you can generate a great income as an affiliate marketer, in a niche that you love.
Monday 30 July 2018
Social Media Marketing - Putting Your Company Into the Social Crowd
It's always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.
1. Decide which platform to use - There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don't fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.
2. Connect your blog or website with your social profiles - Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.
Sunday 29 July 2018
Why You Should Choose a Website Over Facebook to Market Your Business
For many businesses, social media marketing would seem an ideal option as compared to a website, concerning both costs and management. In support of this, recent reports by Facebook indicate that there are over forty million small business pages, this shows a massive acceptance of the platform in business marketing. As a marketer, you cannot help but wonder if this is the direction of future business marketing. Being a business owner, the growth of social media platform leaves you questioning if you really need a website, and this is courtesy of the sophisticated platforms such as Facebook which make reaching clients easier, reliable, and cheaper. The urge to make your site obsolete might even be too tempting especially when you compare the ease of building relationships with clients between the two platforms. However, the shortcomings brought by using Facebook marketing alone outweigh the benefits in the long run. To further illustrate this, here are reasons why choosing a business website over Facebook is a smart move.
A website allows you to control your brand while on the contrary, a Facebook page limits the capacity to tailor and package your brand as per your clients' interests. Although the page allows an organization to upload a background photo which may be the brand logo, it is still limited as per the information regarding the business. A user may not access valuable information straight from a business Facebook page as compared to a website which offers a hub of useful information.
Saturday 28 July 2018
How Can You Make Money From Social Media?
Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.
At the end of the day, you're in business to make money, not just constantly post free content.
Take Advantage of Facebook's Options
With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you're worth doing business with. You should make the most of the special features Facebook offers, including:
- The Like button
- Contact Us button
- Email sign-up tab
- Polls
- Events
Friday 27 July 2018
10 Proven Ways to Make Money With Your Own Blog
A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following 'how-to' manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.
1. Google AdSense
Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.
Thursday 26 July 2018
4 Top Email Marketing Services for Entrepreneurs
Your newsletters don't have to be a chore. Writing about what you do should be an enjoyable experience and when it is, it will reflect in the content - which then leads to a better read for your users!
One thing that can be frustrating is getting that content out there.
For some businesses newsletters are all they do, and these kinds of companies have become staples in almost every online marketing strategy.
Many email services like Gmail even have separate tabs now devoted to promotional emails so users can have them all organized in one place.
In the past some companies tried to mail out their newsletters from their own email. With the advent of spam, new rules were introduced that make taking that approach dangerous to your business.
Wednesday 25 July 2018
The Role of SEO and Online Marketing in Enhancing the Global Reach of a Company
The advent of the internet and its development had been immensely beneficial for the business and marketing world. The internet gave various businesses a way to reach people in different areas of the world and expand their reach, popularity and grow themselves. But how do they do that? All organizations and companies these days, no matter how small or big have their websites which impart information about them, connect with different people who are potential customers, solve problems of existing customers and advertise the company. These websites are necessary for the growth and expansion of a business. Not only they fetch new customers, but also maintain and connect to existing ones. All the grand and well established organizations in the world invest a lot on website development and maintenance. They hire the leading web development teams and enter into contract with them only if they assure to deliver what they want.
The Rise of SEO teams
In answer to this huge demand of web development companies, a lot of SEO and online marketing companies have emerged who promise to cater the website related demands of the client organization. They handle all the issues of web designing, web development, online marketing, testimonials etc. which are crucial for the web development of an organization. They are the ones who promote your business online and make it popular.
Tuesday 24 July 2018
13 Content Writing Tips To Improve Your Website Copy
Good content for your website will earn you more shares, earn back links for your page and earn the trust of your visitors. We are in an age where capturing a reader's attention is challenging. People are spending fewer seconds on pages than they did before.
To beat this, one must give visitors good content that can be optimized for the web and hold a reader's attention. These tips will help you give your content the attention it deserves.
- Know your audience
Monday 23 July 2018
7 Tips for Improving Online Sales Using Social Media
Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.
In this post, you will explore seven tips for improving online sales using social media:
1. Use messaging services to offer excellent sales support
You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.
So, if you aren't using messaging apps to automate confirmations and for selling, you're losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.
Sunday 22 July 2018
Can I Get More Website Traffic?
Whether you are just starting out, or have a good amount of experience in online marketing, there comes a time when we ask ourselves, "can I get more website traffic?"
As with any project in any area of our lives, to get the best results we must start with proper planning. The long route, taking the necessary time to plan things out, turns out to be the short route in disguise.
Creating a Traffic Building Plan
Before you decide whether to use free traffic, paid traffic, or a combination of the two, it is advisable to do some research and due diligence in how to approach the traffic issue, specifically in relation to your target market and website/landing page.
Once you have your website or landing page built, we need to create a traffic plan built around a few basics such as: search engine optimization (SEO), social media presence, placement of internet ads, creating good publicity for your product/service/website by having links to your site from well-known and popular pages, and creating a desirable brand for yourself and your business.
These are all important ingredients in getting more traffic to your site, but these are all predicated on having a strong foundation in place, and that foundation is built on value and flow.
Saturday 21 July 2018
How Video Marketing Can Help Your Business
Reaching the target audience and encouraging engagement are challenging for businesses today with all the updates and changes. Out of all forms of media circulating on the internet, video is the one that's on top. Why is it the top and rising trend today?
Think of a topic and there's probably a video about it. For many people, videos are fun and easy to consume. It's no wonder why it's effective at marketing your products or services. Want to know other benefits of video marketing?
Improves SEO
To get more visibility, businesses also put effort into search engine optimization. The good thing about videos is that it can boost your website's traffic. Videos increase a visitor's time on your page if you get them hooked enough to finish or watch a good chunk of it. You can also share it on platforms such as YouTube, Facebook, Twitter, Instagram, and many more.
Friday 20 July 2018
3 Important Facts On Why SEO Is A Must In Modern Age Websites
Search engine optimization (SEO) is a powerful tool for any company that wishes to be in the market limelight. Modern businesses today require a well-designed website that would impact targeted audiences and attract the attention of top search engines like Google to secure higher page rankings.
Every web page is important to impact potential customers from all channels; hence, SEO is a necessity for businesses to thrive in a highly competitive market.
The properly implemented SEO site offers the brand and business better opportunities to be recognized in their industry and market with more web traffic flowing to their stores.
Thursday 19 July 2018
Sobering Our Social Media Addiction
When social media (Facebook & LinkedIn) first became popular, I thought it was an incredible medium. I continually received invites from high school friends or business contacts, Before long, I had hundreds of contacts on each site, and thought I was quite well-connected. I too, reached out to others to build my networks even more.
As an entrepreneur, I thought all the online networking would help grow my business services company. I even posted online ads through both mediums. I eagerly entered this new online world with high hopes for future business and personal connections. These endeavors were the future - I had entered the Internet 2.0 edition.
Questioning the importance came slowly, yet my gut told that there were issues. Out of the hundreds of clients over eight years in business, not one client told me they found out about my company through social media. They may have reviewed my resume, yet we did not become introduced through a social media medium.
Wednesday 18 July 2018
Does Video Marketing Have to Cost You a Lot of Money?
Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video marketing.
In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all sorts of misconceptions regarding the costs of video marketing. They can see the benefits with no problem. What they're unclear on is whether the costs would justify the benefit.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. If you need to generate some interest, give people a chance to win a free product if they send you a question.
Tuesday 17 July 2018
SEO Tips - Tags Are Important
When writing a post or listing a product, most people never forget to add a title. Sometimes people think a relevant title and a good description are all you need to get your post or product noticed. Wrong! Technology and doing business online has changed a lot even in the past year. What was once a hobby has now become a part-time or full-time job opportunity. This is why the market online is more competitive. More and more people are shopping and working online. This is why it is important to make sure your website is as search engine optimized as possible. Tags are a must to get your website, post and product in the search engines, which is how people will find you online. Don't forget to take advantage of using as many tags as possible. Make sure you are using the right tags.
There was a time when not many people knew what tags were or how to use them. Now more people are finding out what they are. Often times when listing a product or posting to social media, there will be a tags section. Some people don't notice it or choose to ignore it. Don't ignore it! Tags are like keywords or phrases people use in search engines. This is how people will find what you have online.
Monday 16 July 2018
6 Easy Ways To Improve The Credibility Of Your Website
Website credibility is a key factor that no small business owner can realistically afford to ignore as it affects sales and customer engagement.
Without a reliable, credible website your ability to:
- Maximise your sales.
- Effectively interact with your customers.
- Communicate your value to prospective customers,
Think about your own experiences shopping online. What are some of the key reasons you have abandoned an online shopping cart?
- The website payment gateway wasn't secure.
- Postage or shipping charges where not disclosed till near the end of the transaction and were too expensive.
- No physical address that you could easily find on the website.
- Customer service phone numbers and email addresses where difficult to find.
- The website 'returns policy' was non existent or difficult to find.
- The above are just a few reasons why web visitors might abandon a shopping cart. If a prospective customer doesn't think that they are dealing with a professional, trustworthy, service provider, the chances are they won't complete the online transaction.
Sunday 15 July 2018
Facebook Small Business Marketing - How To Get More Traction
We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their 'Facebook business pages'. The key frustration is that their business page just doesn't seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy going in but not too many results.
Why are small business owners getting these results?
Let's take a closer look at why there might be a lack of engagement on Facebook business pages. Let's also explore how you might be able to work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for Small Business Marketing.
Saturday 14 July 2018
The SEO Advantages of Guest Blogging
While algorithm updates by search engines have changed the SEO landscape considerably over the years, there have been a few things that have remained constant. One of these is the demand of search engines for unique and fresh content. Google and various other search engines give preference to websites that are creative with their content and take advantage of various content marketing strategies including guest blogging. This is an SEO technique, which involves writing and publishing a blog post on a third party website for promoting your brand subtly. How is this practice helpful?
In a nutshell, guest blogging is able to expose your brand to your relevant target audience and this can be immensely useful in generating brand awareness. These days, it is playing a very important role in helping businesses gain credibility and unearth networking opportunities. However, it is essential for businesses to choose the third party website or blog carefully when they want to take advantage of guest blogging. The blog you opt for should be focused on your industry and niche and have a good number of visitors. It should also have engaging content already for drawing in considerable traffic.
If a business chooses the right platform for guest blogging, it will be able to enjoy the follow SEO benefits:
Friday 13 July 2018
First Week On Fiverr ($500 Earned)
Fiverr is a freelancing platform designed in Israel to provide users with the ability to purchase "gigs" for as little as $5.
Launched in 2010, the service has grown exponentially thanks in part to its availability to digital marketers - everyone from SEO's to Amazon FBA power sellers outsourcing menial tasks to the experts offering their services through the platform.
By 2015, stories began to emerge of service providers making substantive revenue/profit from the system, with one - SPXMAC - reporting $40,000+ revenue per month (a remarkable achievement).
With this in mind, people with genuine skills, experience and expertise to offer have been drawn to providing their services through the system, me included.
To this end, I felt it appropriate to share some of the progress I made with the platform. It's not a huge amount but might give some people insight into what works and what doesn't.
Thursday 12 July 2018
How To Make Money Online Selling Other People's Products
To make money online don't have to create, own or stock your own product. You can direct potential customers to websites already selling products that have been created by other people and if somebody buys the product following your referral to that website, the product owner will pay you a commission.
The product owner also organizes the customer payment, delivery and fulfillment of the product. This is called affiliate marketing and it's your job as an affiliate to connect prospective customers with products or services that they're looking to buy.
So how do you get started?
Wednesday 11 July 2018
How Do You Start Podcasting?
Podcasting is great way to get information to your audience. It's very similar to a traditional radio show in some ways. Your audience can download your podcast onto their smartphone and listen to it when they're traveling to and from work, in the car while driving, or they can simply listen on their laptop or computer while at home.
The vast majority of your competition most probably don't have a podcast and most likely have no clue how to produce one. Recording your own podcast gives you a fantastic opportunity to be one step in front.
What Equipment Do I Need?
At a simple level, you can use your smartphone to record it on. Apps like Pocket Casts, Ipadio and AudioBoom record audio straight from your phone. You then simply upload it to the internet.
Tuesday 10 July 2018
Reviewing Niche Products And Services
Reviewing Products and services can lead to unlimited opportunity
In this article we'll be discussing the process of researching products and services that can be used as reviews within the posted content on your website. There is an awesome opportunity residing in every niche and product reviews are a critical component to any successful authority website on the internet.
Let's have a look at these topics:
- Introduction to Product Reviews
- Products and Services can lead to great opportunity
- The Top Platforms to use for product research
- Building product keyword lists
Monday 9 July 2018
Top 3 SEO Questions Commonly Asked by Beginners
SEO (Search Engine Optimisation) is the process of getting traffic from organic search results on Search Engines. Google, Yahoo and other search engines show a set of primary search results to users and these results are ranked according to their relevancy through Search Engine Optimisation. This guide is to answer the basic questions which pop up in the mind of anyone new to this strategy. From generating traffic for your website, to keywords and the importance of using SEO services, we are going to help you sort out any and all confusion. There are certainly some of the best SEO companies, which are giving their customers the most reliable SEO services with the help of their SEO experts.
Do I need SEO for my website?
Google, Bing, Yahoo are the main source of driving traffic to your website. Although social media also helps you get traffic, but still, its Search Engines that are most commonly used for navigation purposes by online users. Whether your website is related to content generation or your business portfolio, people search for your website on Google before searching on any social media platform.
Sunday 8 July 2018
Should You Boost A Facebook Post Or Run A Facebook Ad?
Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising.
One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts.
Facebook News Feed Advertising
The Facebook news feed is the backbone of Facebook, showing a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means they have to opportunity to see your content on their Facebook page.
Saturday 7 July 2018
Email Marketing Opt-In Forms And Tips
Email marketing is using the power and influence of email. With all of the various ways of communicating including text messaging, the social media channels, and forums, email marketing is about the best way to reach people when they are in their most relaxed state of mind.
Usually when the hardest part of the day is over, or before it has begun, someone will sit down, relax for a while and check their email messages. A nice short message with some niche related content that they might find interesting could get some quality attention from our readers and clicks on our links to our websites.
In this article we'll discuss:
- What are Opt-in forms
- Pop-up forms
- Single vs Double Opt-in
- Setting up the form
- Be mobile friendly
- Preview before going live
Friday 6 July 2018
How To Look Professional Online
There are billions of people who are using internet for professional purposes. It is called online reputation management. No matter what field of work you are in, online content is powerful in making and marring the image of a person. Though no specific rules define professional behavior online but it is advisable to follow some basic steps in order to look more like an expert and less like an amateur. Here is a guide to help you put your best foot forward on the Web-
The best stands out
The internet does not filter out items you don't want other people to see. If somebody key in your name into Google then it will deliver the most relevant results. So, load the web with professional content that reflects well on your name.
Thursday 5 July 2018
What Are Four Things You Can Do To Improve The Content Of Your Website?
It's crucial to keep in mind that good quality website content is your main marketing tool. All online marketers talk about content being king on the internet, but the truth of the matter is, interesting content is king.
You've got to give your target audience what they want, and in such a way that it speaks to their needs. Here are four ways you can improve your website content.
1. Understand Your Audience Pain Points
What are people worried about or having trouble with? Can you provide content that could deal with their problem? Look over the latest customer service emails and social media interactions. Look in any Facebook groups you might be a member of, or on forums and discussion boards you visit regularly.
People don't just want to be sold something that might work for them. They are eager to find solutions that work. By creating helpful content on a regular basis, you are placing yourself as an expert in your niche. This also means repeat visitors, and the possibilities for those visitors to tell others about your great website or blog.
Wednesday 4 July 2018
How to Perfectly Value Your Domain Name
If you want to sell your domain name, it is very important for you to know its real value. This is because you need to avoid underselling it, since there is nothing like over-selling in the domaining world. Even though there are many appraisal tools online, the following factors should be considered in getting the right value for your name.
Age
Age really matters when evaluating a domain name. A name that has been existing for many years would be familiar with the search engines and this would boost its value. You can imagine a name that is about 15 years old, it will definitely be valuable that one that is just a year old. However, you may be wondering where you will be getting these old names - the expired domain market. Aged domains expire every day and a simple search online will reveal many of them.
Generic Keyword-rich Names
Generic names are very valuable especially when they belong to hot online categories. They are also free of any legal issues like trademark infringement and so on. Since they are common words, they will be easy to spell and pronounce. When related to hot keywords, they would definitely be very valuable in your portfolio.
How To Get Local Customers To Your Online Store
Even if you have an online store, don't ignore the results you can get when you appeal to local customers to buy online from you too.
Due to the fact your business is local, a lot of people who want to go shopping online will shop with your website because they feel as if they're still shopping locally with small businesses. And they are, despite the fact that they don't have to leave their house.
Get The Local Keywords Right
Your customers have a lot to say about the keywords you use on your website because they're the ones that are browsing online. Establish your target audience the same way you always do, but add the geographical demographics to it too. That means you'll need to add keywords to your content, marketing and targeting that will attract local customers.
Tuesday 3 July 2018
How To Grow Your Blog Audience
If your blog is a business and you want to make money from it, growth and expansion are essential for your it to survive. A business can't get started, grow to a certain point and then just remain at that point and continue to succeed.
A small online business or blog doesn't have to grow and expand until it becomes a giant multi-national company in order to survive. But you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales.
Know Your Audience
When you start a business you need to choose a specific niche market that isn't too broad or too narrow. You need enough people to sustain your business by buying from you regularly but not market so wide that is overloaded with competitors so that you don't even have a chance to get noticed.
Monday 2 July 2018
How To Make Connections On LinkedIn The Right Way
LinkedIn is a fabulous online networking tool that can help you grow your connections and business.
The problem is because it's online, there are a lot of lazy people out there who rely on the standard request:
"I'd like to add you to my professional network."
How many times have you received one of these requests to connect from someone on LinkedIn that you've never heard of before?
They're maddening, aren't they?
I'm not the greatest at remembering names, so I guess there's a slim chance that I may have met them at a conference or networking event.
The problem is, by sending LinkedIn's generic invitation if you're "unknown" to the recipient, it's probably going to be ignored.
Sunday 1 July 2018
Email Marketing - Sending Out Your Posts
Pretty much everyone that has done any email marketing will say that there is a lot more to it than just typing out a short message and sending out your posts to your subscribers. With a little understanding, most can easily follow the steps and implement a wise email marketing strategy.
First, we need to learn how to build a quality email list of niche related readers who are interested in your email updates and opportunities and will read and click on the links.
Many businesses consider email to be one of their most successful marketing avenues to reach their potential customers and is a valuable tool for any company seeking to reach its audience.
In the last post " Email Marketing For Beginners - Important 1st Steps Video" we started with how email marketing works and finished with a video on setting up your first campaign.
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