Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU

5 Social Media Marketing Strategies to Improve Your Efforts in 2017

Social media is considered to be the number one daily activity among Americans and 76% Facebook users' worldwide visit the site daily. An average time spent on emailing and Google is more than anything else. A research concluded that 93% of marketers use social media platforms to promote their business. Social media is getting bigger and bigger day by day. If you are not using social media for your brand, then you are simply ignoring a huge amount of customers. Here are few social media strategies to boost your online presence.

Create a Game Plan & stick to it
Having no execution strategy means your content is a total waste. Set limits to a number of tweets you want to publish per day. This number may vary as per requirement but you must at least publish four tweets in a day for just setting a benchmark. Before setting a fixed number, first study your competitors, study SMO Company, how much they are posting in a day because it is important to be active but not overly active. Compile your content so that it is easy to read and handy whenever needed. Prepare the content for a week in advance but also be ready to make changes accordingly.

Treat each social media platform as an individual entity
Each platform must be treated as a different or separate entity. There are contents which you can share on every platform and there are other contents like some joke which are not suitable for LinkedIn. You need to make a strategy to make content suitable for each platform. You can share corporate related stuff on LinkedIn but as Instagram is a more visually driven platform, you must share more pictures on it to engage more audience at your account. Whereas you can mostly share anything on Twitter & Facebook, these are platforms where you can share your views on a particular topic or can ask others to share their views as well. Paying attention to demographic of your followers on each platform help you to prepare content that can be appealing to them.

Go above & beyond in customer service
Whenever a visitor doesn't get a response when he posts on your Facebook page or tweets at your handle, trust is lost. Due to this lack of communication, he will turn to your competitor (SMO Media Agency) to get the all the answers to his questions. But if you response on time, he will be highly impressed and will be flattered by your company. Higher the chances that he will become one of your loyal clients. Responding on time and solving problem are two of the key points to win your customer's heart and making loyal to your brand for forever. It's humanizing to take the time to respond to a personal query which also builds your authority. Sometimes people give negative remarks on your accounts, at that point without panicking, look what you can do change that negative remark into a positive one. Increase the level of your services; ask each customer what are the things or areas in which they think you are lacking in. Improve those things so that when the next time customer returns to you, he can feel the change and can appreciate you for not ignoring his feedback.

Embrace Mishaps
In this fast-paced world of social media, mistakes are unavoidable. Embrace these hiccups rather than just ignoring them. The small mistake like missing of a comma is not that big thing to make an announcement for, people must have already noticed it and decided to ignore it but if you keep on publishing it, it will only create a mess. But sometimes the problem is bigger than that, like delivery of wrong product, in that case proactively respond in an active and an apologetic manner and tell your customer what is going to be your next step so that your customer can know that you are actively working to make things right. No matter how big mistake you have made don't feel sad, instead embrace them, apologize for them and make things correct.

Track & Talk
Tracking is often considered to be time-consuming and tedious. But it only takes few hours monthly to track down the things, to track whether your strategy is creating right results or not. What are the things you can change to increase your output more? Always keep a track of your number of followers, your post reach, post sharing, likes on a particular post, in which time frame audience response more. Keep a list of hashtags suitable for your company and others which may not be suitable for your brand but has a large number of reach. Study what your competitors are doing, follow them and be ahead of them.

This article is written by Amit Kumar, Avemfly Technology is a Leading SEO Company in Delhi offering best Social Media Marketing Services. If you are looking for Social Media Services like Facebook Management Service, Facebook Advertising Services, Twitter Management, LinkedIn Management, then Avemfly Technolgy is the best SMO Company in Delhi

Article Source: http://EzineArticles.com/9768234

Digital Marketing in the Age of Influencers | SXSW Convergence 2016

YouTube Influencer Marketing Mistakes To Avoid

We can say, YouTube Influencer Marketing is one of the best ways to increase a Brand's reach. But, if and only if we do it the right way.

In 2016, there are up to 75% of marketers are now investing in influencer marketing, 60% of brands will increase the amount they spend on influencer marketing. However, the recent research shows that YouTube has the best ROI than any other social media platform, knowing that YouTube is the second largest search engine and it has the monthly user base of more than 1 Billion users. Impressive, right? It's no surprise that YouTube sponsorships are one of the present's top-ranked customer acquisition tool.

YouTube Marketing could offer you huge rewards. However, the way to reach the success from its uncharted territory can be bumpy. Here are top marketing mistakes that are often encountered and strategies on how to avoid them:

Goals Without Strategy. This is one of the common mistakes a marketer makes when launching YouTube Influencer Campaigns. They only focus on their goals and objectives. Some marketers focus on achieving a goal of a certain amount of views and interactions, specifically likes, comments and shares per video they conduct across several channels.

An ROI positive YouTube Influencer campaign requires a well-analyzed strategy. Aside from numeric camp aign goals, a marketer should consider defining KPIs or key metrics which indicates whether a campaign's performance can achieve the set goals. In this case, this will allow for better decisions and strategies not just to meet the ultimate objectives, but to reach the goal higher than the expected.

Discovery. This is a crucial stage that will define the campaign's success. In this stage, marketers often fell into a very common trap which is choosing a talent based on the channel's number of subscribers and latest video views.

YouTube hosts much larger amount of data on video watching. The increase of Big Data analytics could provide online tools to help the marketers dig deeper to find the highest-quality talent for their brand. Several key data-driven aspects should analyze when choosing a talent. These are:

• Relevance. Is determined by keywords and audience overlap. Which also identifies whether a channel's audiences will be authentically interested in your service or product.
• Reach. The average number of view per video. It is calculated as the average number of views during a set period of time.

• Engagement. It is usually computed using total views and interactions. It measures how actively the audience interacts with the channel's content.
• Influence. It is calculated based on how content is shared on the channel and if viewers are turned into subscribers. It also indicated whether a channel stimulates action and audience growth.
• Consistency. It is measured by averaging various channel performance metrics from video to video. It analyzes how often the channel is delivering meaningful content.

If a marketer fails to analyze any of these crucial parameters, the campaign may result in a poorly targeted audience, low conversion rates, and washed budgets.

Popularity. Any industry has its most popular YouTube celebrities with millions of subscribers. It seems like the fastest and easiest solution for a brand, but remember, they only represent 1-5% of all influencers.

Hundreds of new channels are created and published every day and marketers are playing it safe, they activate the largest channels to secure the best results and keep on ignoring smaller channels. This may lead to disappointment, there are more opportunities from smaller channels. This strategy provides only mediocre outcomes. Why?

• Lack of Authentic Admiration. There is a lot of things going on for the most popular influencer. They cover a variety of topics, experimenting with different video ideas, in fact, they often treat brand partnerships as just another business, Isn't it true? They also spend a big amount of time on marketing. The result it: Those brands do not get any special interest or authentic excitement about their product or service. Smaller and niche channels are sincerely interested in the particular topic and products, which could lead to higher quality endorsements.
• Lack of Targeting. For example, when a channel has a large scattered audience, it's difficult to predict which portion of subscribers would actually be interested in the particular brand and/or topic. This may result in subscribers can see videos that are irrelevant to their interests, which could hurt both the influencer and the brand. However, small and mid-sized dedicated channels attract a homogenous audience of highly engaged followers.?

Marketers must explore the small and middle-sized niche channels, which can become the most loyal and dedicated brand ambassadors that open doors to a highly targeted and engaged audience. More or less amount of marketing dollars, brands can reach a greater variety of audiences and produces multiple pieces of content.

Losing Control. Marketers still fall into the trap of treating an influence as an actor and editorial content as video ads. The Brands underestimates how keen their users are, how fragile their trusts are and how shortsighted it is to fake authenticity.

Case Studies prove that the more authentic the content is, the better users react to it. This leads to higher reach, better engagement and ultimately, stronger campaign results.

Agency. As the number of YouTube influencers arise, agencies also rise to help brands with campaigns. Marketers can fully outsource the efforts and simply reap the rewards. But there are a lot of pitfalls hidden in this strategy.

• Limited Access. The agency only has the access to talent in its network, those channels may not always be the best fit for the brand's needs. Marketers should not fail to assess channel's value and not to limit their reach to only one ideal partner.
• Connection. Lack of connection is what marketers often underestimate, especially the level of personal connection which is required for a brand and an influencer. Influencers do seek strong relationships and connection with a brand so they could truly understand its values and speak on its behalf.
• Niche Understanding. The majority of agencies cater to brands within multiple industries and don't fully understand the subtle differences of particular spaces. The brand manager should step in and make sure that both talent and video content choices are taken to consideration industry specific aspects.?

In working with agencies, managers need to carefully evaluate the emerging costs compared to the delivered value, the differences between the overhead associated with launching campaign in-house and the agency fees, the key competencies and resources the team is missing and if they are provided for by the partner. Managers need to find out answers to these variables before hiring an agency.

Lack of Transparency and Standardization in Pricing Models. This is one of the biggest challenges for marketers in YouTube Influencer marketing. Marketers end up getting unreasonably high quotes and overspend. Not realizing the room for negotiation in the market.

• Payment Models. Different channels and agencies work on different payment models like pay per view, pay per action and/or pay per activation. Most of agencies or talents work solely on pay per activation model and often do not tie their fees to guaranteed campaign results.
• Marketplace. YouTube influencer marketing is still in its infancy, with a lack of benchmarks, the market has not determined average rates. Influencers and agencies currently charge anywhere from $0.02 to $0.20 per view so there is a lot of room for negotiation.
• Secret Transactions. Agencies share their pricing structures rarely which lead to partners offering different fees for the same talent or campaign. Marketers are required to compare prices across space and negotiate aggressively to get the best deal, this will secure an ROI positive campaign.

YouTube Influencer Marketing is one of the excellent ways to expand your reach. Execute an authentic campaign with the right YouTube Influencer and you don't make costly mistakes. You can do your own research and likely have much better results.

Article Source: http://EzineArticles.com/9773196

Digital Marketing: What's Next for 2017? By Claire Mas, Communion Music ...

So, what's next for digital marketing?

Strategies for Digital Marketers

In this modern world of technology, every business wants to be super successful online and this has become now a mandatory requirement for every company who wants to survive on the Wold Wide Web. Whether it is a Digital Marketing company or in any other part of the world, the concepts behind its working remain the same.

Digital Marketing has many components, and that includes Search Engine Optimization, Email marketing, Social Media Marketing, Pay-Per Click, Mobile Marketing and so forth. A well planned Digital Marketing Strategy is important as that gives a clear direction, otherwise without doing that, your journey is similar to a vehicle without any GPS or clear direction to reach a destination.
Content Marketing

Quality and relevant content needs to be published on the website. It should be fresh and updated regularly. The content should also be interesting and able to engage the viewers and the online audience for encouraging conversions. The right content makes a huge difference in the success or failure of a blog and generating traffic on any website through social media. This creates a solid foundation for marketing efficiency and growth of the company.

Search Engine Marketing
This is critical for any small business. It gives an opportunity for a company to compete with others in the same niche by being visible as well as searchable on Google and other major search engines. Since online audience searches for products and services over the search engine, it is important that your organization places high on search engines for all the terms and phrases related to your business.

On the other hand, if not visible in the top search results, your online audience will not be able to find you. For this, a technique called search engine optimization is used which is offered as a service by Digital Marketing companies. Search Engine Marketing is a continuous process and takes time to give out results. Start from On-Page SEO and continue working on Off-Page SEO as a part of the entire process.

Running Paid Campaigns
Keeping a marketing budget for your company is also beneficial as running a PPC campaign and promoting your FB campaigns could also be essential at times for reaching out to your targeted audience.

Social Media Marketing
Integrating social media with your business should remain as one of the top most priorities of any company. For some companies which have frequent and major events, it becomes imperative for them to use social media for promoting those events and even publicize them to their customers or prospective clients.

Keeping in touch with customers, providing information to website visitors and giving out breaking news becomes possible by using proper social media marketing techniques as well as tools which can prove to be a crucial element of success. Strengthening one's customer base in order to achieve repeated sales by using popular social media platforms is an integral part of a company's Digital Marketing strategy.

Email Marketing
This type of marketing is crucial for any small business. It is still considered one of the most significant mediums to reach out an online audience. In fact, as the facts suggest, emails are an easy way to reach the consumers without investing much and email campaigns are an effective way to keep customers informed about the company.

It consists essentially of building a list of customers and prospects. The more this list grows, the more it is beneficial for your business in the long run. Sometimes a token of appreciation in the form of an e-book or some kind of a download in return of a subscriber's email address is a common practice.

Introducing new products, updates and coupons as well as any new range of products or events in the company can be conveyed to your target company through sending of emails. In the long run, it is considered to be one of the most important marketing strategies for any business.

Measuring Your Results
Apart from running your social media and SEO campaigns, it is highly significant that you should be able to measure all your efforts so that you can track its progress. Whenever you run any campaign, you will be able to see the response rate, the number of people who visited your website, how many views did it garner, page likes, Reach, engagement rate and so forth. Without proper tracking or monitoring, any Digital Marketing campaign is of no value and is without any use.

To conclude, for any business applying the required Digital Marketing strategy by using different tools is essential for becoming successful in the long run. Online marketing efforts and strategies are important as unless you dedicate time to implement all these strategies, it is difficult to stand out and move ahead of your online competitors. You can consult experts in every domain or even do a lot of it yourself after understanding the basics about Digital Marketing.

This article has been written by Amit Kumar. This firm is the topmost Digital Services Provider in Delhi helping firms to rank high. Choose this Digital Marketing Company in Delhi to boost your sales.

Article Source: http://EzineArticles.com/9772686

How to Create a Website (Blog) To Learn Digital Marketing

Blogging For Business Owners and Blog Marketing With Building Your Authority

You may find that the world of blogging for business owners is a world that you want to be a part of if you run a small business. Blogging is a great way to get information out to consumers about your service or product, and it can even work for inspiring employee commitment and helping you keep your workers at peak morale. Consider what starting a blog might be able to do for you if you are looking for a way to take your business to the next level.

The key to having a successful blog as a business owner is keeping your goals concrete and clear at every step of your blogging experience. Write up a plan for how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects of your blog, and then stick to it with the same kind of determination that you used when you built your business.

Basically, you can use blog marketing as a way to communicate with your potential clients, core clients, and recommend product or services for your business. You can even say you can use blog marketing for the mean to build relationship with others and also close make substantial cash for your business.

Journal Marketing is among the most powerful mediums you can use to build your business on the world wide web. In addition, it allows you to get in touch with your potential customers, clients, and also partners for your business.

With the power of social networking sites where you can use blog as the main hub for your business, you can truly utilize the power of Blog marketing to build substantial traffic to your website.

The well proven formula for building a successful business online, is to first seek potential customers then develop Relationship Building and conversion follows, Revenue for Your Business.

A positive note is... You can utilize the power of Blog Marketing as a way to establish yourself as an authority figure where you let your blog visitors sell themselves to you. You may refer to it as "viral marketing" but I refer to it as "smart marketing". You can even treat your blog as the HUB to build a community within your business.

How you can Build Your Authority as a Blogger

Being recognized as an authority person in your niche is critical. Traffic, income and profits are pretty much guaranteed once you earn the respect and admiration of your marketplace as a knowledgeable leader. The following practices will help you build your authority as a blogger, turning your effort into prestige and influence that help you meet your business goals.

Creating an Epic Blog Post

Take the time, weeks or months if need be, to create an incredible piece of content. Make sure your post is at least 1,500 words long, and over 2,000 words or more if possible.

When you finally solve a big challenge that has been haunting the minds of people in your marketplace, and you provide this resource free of cost on your blog, you develop lifelong followers.

Request Reviews and Testimonials from Satisfied Customers

Odds are you or your blog has some satisfied clients. Somewhere, at some point, even though you are relatively new, someone commented on just how much they liked what you do. Ask these individuals for testimonials, in addition to positive reviews on sites like FourSquare and Yelp.

Be Consistent

When someone knows that you put up a great new blog post every Monday, over time they unconsciously develop a habit of checking into your blog on that day. The very same is true with posting to social media marketing sites.

High quality over Volume

It is much more intelligent, and you will improve results, if you post one meaty, value-rich, problem-solving post every few weeks, rather than slapping up 3 to 5 average posts weekly. Always demand the greatest quality content from oneself.

Be Your own self

The people you respect in your life are unique individuals. The people who identify with your unique personality, goals and ideas will look and respect up to you for being true to yourself.

Interview Highly regarded Business sector Experts

Even so, you instantly credit that person with being noteworthy. You can "acquire" the same respect and authority by interviewing the top-notch thought leaders in your field, and making these interviews available on your blog.

Learn more from an honest friend's step-by-step, proven system for making money online using blogs - that actually works, click here.

My free home business website has numerous business start up and web marketing articles, resources, free training and free guides at click here and sign up for our newsletter, tips free subscription list.

Article Source: http://EzineArticles.com/9773679

How To Get Traffic To Your Website - 5 Tips to Get More Website Traffic

Tips To Attract More Visitors To Your Website

A website is a collection of Web pages under a common domain name. Today a website is known to be one of the successful marketing tools. You can easily sell your products online and can connect with the people globally. Building a website is easy, anyone can do that, but creating an effective website is a tough task. Website is a reflection of your company that helps to make a first impression on a visitor. However, there are many ways of promoting your website but it is also important to engage people and encourage them to visit your website and check out what you are offering them. These are some points that can help you to attract more visitors and grow your brand.

• Fresh And Attractive Content - The content of your website should be attractive and catchy. Not all contents have the power to engage people so; your content must be engaging and interesting for the visitors. This can helps you to attract more customers and grow your business.

• Boost Social Media Presence - Social media is known as a powerful tool that can make you popular in a short span of time. Promote your website on some of the good social media platforms. This will helps you to connect with people globally and provides you a good level marketing opportunity.
• Good Quality Keywords - Before building a website it is very important to analyze your competitors. Choosing the right keywords that have good searches can make it easier for people to search you. Keyword selection is important as dead or low searches keywords can affect the online presence of your website.

• Get Some Good Back Links - Back links are something that can help your website to reach on the first page of the search engine. Creating good quality back links increases the visibility of your website on search engines and makes it easy for a customer to search you. Always follow natural back links process, as they will provide you the long time results.

A website is globally accepted and trusted practice. These tricks will help to attract more visitors to your website. These are ethical processes that can make your website popular among your desired niche and help you to get effective results as compared to your competitors. Always remember that a decent looking website that has a fresh and engaging content is more powerful than the other ones. A Website helps you to connect with people so, it is very important to optimize your website to promote your brand. These steps are useful follow them and boost your online presence.

Call 8750587506 Web Click India - a reputed Website Designing Company in Delhi provides cost effective services like SEO Services, web development, web hosting, etc.

Article Source: http://EzineArticles.com/9780774

SEO For Dummies: How To Rank In Google

So what is SEO and how can you use it to get your sites to rank in Google?

How SEO Can Help You To Grow Your Business

The digital landscape has changed over the past few years. People are moving towards online searching for every basic need, this has increased the need for online marketing. By the term online marketing, the first thing that comes to the mind is SEO. It is an important marketing practice which can help a business to grow and help to generate maximum leads through digital mode. SEO services are very important for every business, as it is known as a great marketing tool for your brand.

Here Are Some Points Which Can Help You To Understand The Benefits Of SEO:

• Increase New Visitors: A top position on the search result page mostly receives the majority of new clicks and impressions. People usually select from the first page keywords rather than the rest of the pages. So, the ranking of your keywords on the first page can help you to generate the traffic on your website and help you to increase your ROI.
• Helps In Brand Awareness: SEO helps your brand to grow fruitfully as being on a first page for your targeted keywords helps users to associate with your brand, and companies because the top page generally receives more trustworthy response from the customers. SEO not only helps you to increase your ROI, but it also provides you the branding benefits and helps you to grow your brand.

• Long Lasting Results: SEO is a very cost-effective practice. Once you start doing the right SEO for your company you will get to know that their results are long-lasting for the growth of your business. Also, it will help you to welcome new visitor on your website for a really long time. SEO helps you to stay on the top ranking for a long time without spending lot money regularly.
• Beat Your Competition: Optimized websites are easy to load and faster, which is the quickest way to dissolve your competition. The most users generally stay on the website which is easy to load and doesn't want to waste their time on the heavy loading websites. SEO makes your website optimized and makes it run smoothly and load quickly, which helps you to generate more traffic to your website and increase your sale.

These are some of the great benefits of SEO which helps you to understand the need of it for the better ranking of your website that also increases your company ROI in the near future.

Call 8750587506 Web Click India is the foremost Website Designing Company in Delhi provides Responsive Website Designing to its global clients.

Article Source: http://EzineArticles.com/9780762

How do I improve my page load speed?

4 Effective Tips to Boost Your Website Loading Speed

Suppose that you want to buy a product from an online store but the page is taking too much time to load! Would your first impression be very positive? If no, then you should know that your customers would think in the same way when your website takes a longer time to load. According to a recently made survey, each one-second delay in the page loading time results in more than 15% decrease in the customer satisfaction aspect. Moreover, it affects in the form of almost 11% decrease in the page views along with almost 7% loss in the business conversions.

Hence, you can easily understand how vital it is to load your website sooner to sustain successfully in today's striving business market. Here is a list of 4 smart tips that can effectively boost your website loading speed.

#1 Reduce HTTP Requests

A web page consists of several elements such as images, scripts, style sheets, Flash and much more. Recently, Yahoo conducted a survey and came out with the report that such different parts of a web page consume almost 80% of the page loading time. Each element generates an HTTP request. Hence, it is easily understandable that the more you have on page elements, the longer time the page would take to load. Here are some smart tips that can definitely improve the speed of your website loading.

• If possible, instead of using images, try to use CSS.
• Streamline the element numbers on the web page.
• Minimize scripts. If possible, put all the scripts at the page bottom.
• Merge multiple style sheets into particular one.

#2 Enable Caching of Browser

When a visitor visits a particular website for the first time, the hard drive stores all the page elements like JavaScript files, HTML documents, style sheets, images etc. So, when the visitor visits that particular site next time, the browser can automatically load the web page without generating any further HTTP request. Hence, you can understand importance of enabling caching of the browser.

According to a research, almost 45%-60% of the total daily site visitors, come to a website with a clear cache. Hence, for the first-time visitors, you should devise the website in such a way so that it loads faster. More importantly, pay extra attention to enable the browser cache so that it can shave off the page loading time for the next visits.

#3 Enable Compression

Compression is an effective technique to zip the large files. To make your website faster, this is an incredible solution. If you enable compression, it would help you to diminish the web page bandwidth that would result into minimized HTTP response. If you are looking for some effective tools to do this job, there are plenty of options like Gzip available in the market.

If you want to apply this Gzip format, you need to use either the built-in routines or need to call a third-party module. According to the research conducted by Yahoo, compression enabling can definitely diminish the download time by almost 70%. Nowadays, almost 90% of the Internet traffic moves through such browsers that are compatible with Gzip. Hence, this is really an intriguing option to boost your website speed.

#4 Get Rid of Unnecessary Plugins

We install plugins so that we can effortlessly do some tasks in a time-efficient way. However, a browser flooded with many plugins is really not acceptable! Excessive plugin installations not only slow down the website speed but might cause several security issues as well. More importantly, it might cause technical difficulties along with system crash. So, how to overcome this issue?

You should check minutely and select all those plugins, which you are not using anymore but still installed in your browser. It is advisable to get rid of all those unused and unnecessary plugins. Select one by one and disable it and then check the server performance. In this way, you can understand which plugins are affecting or slowing down your website.

Apart from all the above-mentioned aspects, here are some other crucial points that need your attention.

• Diminish response time of the server.
• Reduce the number of redirects.
• Try to optimise the CSS delivery.
• Use optimised images on your website.

Rob Stephen is an expert Magento website developer working with PHPProgrammers, a well-known web development organisation in Sydney. He loves to share his years of experience in the web development field in the utmost professional way by penning down his thoughts on the latest advancements.

Article Source: http://EzineArticles.com/9781521

4 Phases of Digital Marketing | online marketing seminar

Did you find these digital marketing strategies useful?

4 Key Elements That Your Website Must Have

Attracting a customer through your website is quite tough and can bring out a lot of difference in your sales. In today's trend, people surf their internet for every basic need. Having a good online visibility can help a person to reach to you easily. Besides the attractive designs, many other elements are important to build a good website. The world of internet is growing by each passing day hence; it's increasing your competition. It is very important to stay updated according to the changing market trends to generate more revenue. Building a user-friendly website is a key to success. Everyone wants to explore a website that is catchy and engaging. You can also build a great website by adding some simple elements to it. This will not only engage the customers but also helps you to get some potential clients. Here are some of the important tips that can make your website more engaging for a customer.

• Powerful Homepage - The homepage of your website is the first thing that a person views. It is very important to have an impactful homepage that gives a strong description of your products and services. Having too many contents and unnecessary images can divert your potential customers that can create a loss for you. It is recommended to have a decent and a powerful homepage that displays a simple message.

• Be Organized - Having an organized website that provides enough information to the customers can be beneficial for your business. People will love to explore your website if they are getting good details and information about the product. You can attract more customers by providing them the complete details about your products and services.
• Good Content - Having a good content is very important. Always remember that the content of your website must be engaging and does not contain any unnecessary stuff. An informative content always encourages a person to explore your website and can help you to get some potential customers.
• Website Speed - It is important for your website to have a quick loading time. A person gets irritated if he sees a loading error for a long time. This can discourage their visit and can benefit your competitors. Always ensure to build a website that is easy to load, this helps you to engage and gain more customers.

These elements are very important to build a good website. Reaching a customer attention is not an easy task but if you have a good website then it can be the easiest way to gain new customers. A website should contain an engaging content and must be user-friendly. By following these points, you are able to build a good website that increases your sales.

Call 8750587506 Web Click India - a reputed Website Designing Company in Delhi provides cost effective services like SEO Services, web development, web hosting, etc.

Article Source: http://EzineArticles.com/9782196

5 C's of Viral Marketing - How to make something go Viral?

How To Create Posts That Are Actually Read And Go Viral?

This is the million dollar question. First of all, you need to grab your reader's attention. You have an idea and want to get it out there. The obvious - you must target the right audience. Make them curious to read the information you are providing. You need to arouse interest, feeling, and provide value. If you provide enough value, you will gain followers.

Talk about subjects that are trending today. This will gain you more clicks and if you continue to provide the same quality posts, articles, etc., you will attract a following. Example - Evergreen everything is on target today. It has become the current buzz word. The content will live on.

Post inspirational quotes - articles - memes. I have been doing this for some time. I find the views on these posts are large. People comment. I am researching what people like to see and hear. Celebrities such as Tony Robbins, Zig Ziglar, Les Brown, and Jim Rohn have quotes that are well-known and loved. Flowers with inspiration comments draw attention as do babies.

Several good places to check for trends - Reddit, Twitter, Google trends, Facebook, keyword tools. Marketers check their subjects and product possibilities before they start working on them. Google is always a good place to start. If you find there is competition, you may have a good place to start.

Use videos in your material. Creating a video today is so easy. Combine it in your online posts. I find that adding some fun and spontaneity always improves interest and views. Be natural, laugh, move your hands around. I find practicing my videos, gives me the opportunity to improve the quality and create more interest. Gives me the opportunity to work past the stumbles and makes the end product smoother. Video today is another buzz word. Post a video online. I post to my Facebook page directly then upload it to YouTube.

Create a Facebook page and group. You can link them together now. When your post gets higher views, try boosting it. This is an inexpensive way to run a test. Try testing the right timing of your videos. You will discover what length and subject works best for you. The challenge - Facebook changes its rules frequently, what works today may not work next week. This is the rule of the universe - change is constant. What does not change is that providing value is key to everything.

Nancy Woodward is an Author, Accountant, Controller, and Mobile App Developer. You can find her on https://www.facebook.com/woodwardconsulting/?ref=br_rs where is is proving tips and resources for your busines.

Article Source: http://EzineArticles.com/9784569

Gary Vaynerchuk | Being a content marketing animal - Online Marketing Ro...

Writing is exciting... content is marketing?

Content Is King In Online Business

In online business, content writing and marketing are the catchwords. Why? Well as you know my beloved readers, everything in life has gone online and so the entire world now becomes our market place.

It is not easy, my brothers, my sisters to get good writers. Like good wines, writers become more skillful with practice and more practice.

Yes, they need to leave their comfort zones, sleep less at night, work their heads off, research, research and research and read everything and anything under the sun. Nothing comes easy, ho ho ho.

Above all, writers need to be patience like the dove to make the money, which could come in days, weeks, months or even years.

It is not quick-fix stuff. Writers must face the heat. They cannot escape the heat. They must sow before they reap.

Tim Berners-Lee, a computer scientist in London invented the World Wide Web in 1989. Between then and possibly now, there are about one billion websites.

But, netcraft in its web server survey for October 2014, says there are a little over 644 million active websites across the globe. Meaning the rest are stone dead.

Good opportunities for writers to market themselves, their skills, their knowledge, their passions, their products and their services.

Throughout the night, I visited some sites and found some of them dead with stale articles, news and reports.

How on earth will these dead sites attract traffic first and conversions eventually? This is one question we should ponder over.

The crawlers, the search engines are not visiting these sites to pick up information for filling and nobody likes reading stale news or reports in this 21st century world.

Well, in fairness, other sites are alive, kicking, functional and attracting the search engines and readers by the minutes. Good copy for humanity.

In Nigeria, some government agencies, ministries and parastatals at the local, state and federal levels have websites.

They are supposed to post reports or information on their activities and operations for people to access and monitor. Regrettably, some of these government agencies are dead.

It is not limited to Nigeria. It is a global issue and even in this digital age, some persons and countries are still running analogue systems.

This is where content writers should come, serving the needs of these dead, absolute and none functional websites. Site owners cannot make sales using dead websites with stale reports or information. God bless humanity.

Emmanuel Udom is Editor: http://www.vicnuel.blogspot.com.ng He is also senior correspondent: http://www.independent.ng. Udom is a passionate journalist, teacher, blogger and researcher. He could be reached on: eeudom@yahoo.com or 2348027066807

Article Source: http://EzineArticles.com/9784452

SOCIAL MEDIA MARKETING - JAB, JAB, JAB, RIGHT HOOK BY GARY VAYNERCHUK | ...

How to Choose A Social Media Platform, Plan a Content Schedule to Market Your Business Effectively

Social media appears at times to be a necessary evil when it concerns business services, specifically if you rely greatly on the Web to create warm leads. Social media websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. The concern is, how can you pick the most effective social media platform for your company?

Below are some ideas on how to pick the right social network platform for your company, followed by an outline of ways to produce a social media material schedule

Consider your primary objectives

Understanding exactly what you want to attain with your social media channel will assist you select the best platform. While the supreme objective of every company is to produce profits, various companies have various goals for their social networking strategy.

Know who your target market is

Individuals in between the ages of 18-34 hang out on brand-new social websites like Snapchat, while more fully grown individuals can be discovered on websites like Twitter, Facebook and Google+. If you're not sure, look at where your competitors invest their time and where they get the a lot of engagement.

Discover exactly what your audience desires

Figure out exactly what get your audience most thrilled on social media. If you are uncertain, see exactly what other comparable organisations are doing and exactly what reaction they get from their audience.

Identify exactly what you have time for

If you just have an additional hour every day for social media, keep your reach restricted to one or 2 social networks that will make an effect. If you are brief on time and believe you have to be on several channels, think about outsourcing your social media management.

Develop a Social Media Content Plan For Your Service

With all the different social media applications offered, it can be a difficulty to handle them. When, that's where a social network schedule ends up being a convenient tool to prepare exactly what to share.

Here is a plan to effectively produce a social media material schedule:

1. Existing social media existence.

Examine exactly what accounts in social networking websites you currently have and exactly what material they have. Are there any social possessions that turned to be completely ineffective?

2. Material types

Comprehending exactly what material you are going to utilize to promote your company is a critical point of scheduling your efforts. Exceptional material ought to be appropriate and engaging to your services and items. Be practical about expenses you can enable content production.

3. Tracking tools

Analytics application is a required tool for any social network marketing project, permitting to determine the outcomes of your activity. Spend some time to research study what tracking tools suit your method best. It depends on you what platform you pick, simply bear in mind your organisation requirements.

4. Concern channels There is no need to accept all existing social networking websites. Evaluate the demographics you wish to reach and content types you can produce; this will assist to pick just a number of platforms for this product of your strategy. Set your sub-goals for each of them, the results you wish to get and metrics you are going to utilize to track results and define success.

5. Actions

Specify your future activity for each of the platforms chosen. In addition to publishing your material, social web platforms makes it possible to interact straight with your customers, expert neighborhoods, and innovators of your market. Response concerns, reveal your viewpoint, remark appropriate posts to show your competence and dependability.

6. Arrange

Prepare the frequency of your social activity, bearing in mind that a lot of posts often can irritate users. Arranging your actions, aim to keep users notified and not to be too interfering. Key is marketing posts need to alternate with helpful and amusing ones.

7. Time

Be reasonable; social marketing is lengthy. Attempting to perform your social website marketing project perfectly, you can discover yourself investing hours on social websites. If you set the number of hours a week for executing this strategy and keep it, you can prevent that. You might wish to consist of some turning points into your schedule. Monitoring your development, you'll have the ability to see what works great and exactly what you ought to enhance to make social media a much better marketing tool for your organisation. There you have it! Our ideas on the best ways to pick the very best social marketing channel for your organisation with a checklist on ways to plan it. Whatever your option, it's a smart idea to pick a platform that will assist you accomplish your company objectives and show your organisation's value.

Important to Remember Websites like Facebook, Twitter, YouTube and Instagram have actually ended up being the popular social networking tools for millions of online marketing hopefuls. The concern is, how can you select the finest social media platform for your company? Below are a couple of suggestions on how to select the right social media platform for your service. If you just have an additional hour every day for social media, keep your reach restricted to one or 2 social networks that will make an effect. Attempting to perform your social marketing project perfectly, you can discover yourself investing hours on social websites.

Read more tips and strategies on marketing today's social sites from the author at Homebusinessit.com

"Providing Entrepreneurs Online the information for business internet marketing and for your Personal Growth with a Success Mindset needed for Achieving Your Goals and Awesome Business Success"

Article Source: http://EzineArticles.com/9784578