Wednesday 31 January 2018
Do Images On My Blog Really Matter?
Your blog helps you to broaden your business, catch the attention of more customers and retain relationships with your existing customers. Many of your most qualified leads, regardless of whether you've identified them or not, will have a look at your blog at some stage.
As you add new content to your blog it's important to understand which elements are important factors that make your blog stand out to your audience. And the saying "A picture is worth a thousand words" is no more true than it is in blog posts.
Images Break Up the Space
Online content with no images can look very dull. Reading line after line of text just gets too much before too long. If you're creating a blog post about 'how to do something', it always helps to show some sort of image so that your readers can see how to do it as well as reading it in the text.
Tuesday 30 January 2018
Learning the Art of Digital Marketing From Your Competitors
An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.
But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently.
Let's deal with a few questions first.
Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors.
Monday 29 January 2018
See How Easy Affiliate Marketing Is With These Tips
Has someone ever told you to go into a place of business and tell them that they sent you? Well, if you have, you are already familiar with affiliate marketing. Though word of mouth is important, there are other affiliate marketing campaigns that you can use to help your business and this article provides you with the tips you need to make it happen.
Securing reciprocal links is a modest but important step in any profitable affiliate marketing program. Website owners should always do what they can to get a link from their affiliates back to their own website. Such links are doubly desirable because they not only increase the utility of the affiliate program, they also improve the website's standing in search engine results rankings.
Look for companies that are willing to pay extra for your time spent. Some affiliate businesses expect you to design the marketing tools you will be using to get them buyers. Finding a business that is willing to pay you for the extra efforts is quite a bonus. If you are spending your time for their sales you should be paid for it!
Sunday 28 January 2018
How to Win at Internet Marketing
There are many ways to define marketing and most often not two people will define it the same. Internet marketing is a process whereby one creates, discusses, and then delivers services and products through the internet. The easiest way to think of it is when you expose a service or a product that is on offer. Many people claim that all that leads to sales is a part of the marketing process.
Online marketing includes internet marketing and website marketing and they all require one to handle a lot of strategic planning to be sure that the best results are achieved at the end of the day.
Affordable services
By doing marketing over the internet, it becomes very easy to boost your company's value. The economy is unstable all over and conducting an online business could just be what you need.
Saturday 27 January 2018
How Can I Start A Blog Of My Own?
It's no surprise that you want to start a blog. Blogging remains a marketing method that costs very little to set up and people from all walks of life have created making money blogs.
The issue about writing blog posts is that it's actually not that difficult to do. If you can talk about something with knowledge, you can write a blog post.
Let looks at how you can start a blog of your own.
Friday 26 January 2018
Must-Ask Questions Before Getting A Virtual Assistant
What is an entrepreneur's first thought when they find their workloads too much to handle? For many, they might think, "I need to hire more people." But there's a slight problem with this. Getting and taking care of in-house staff members is quite a costly endeavor. Many new business owners don't realize this until the time comes that they have to handle the payrolls, taxes, and several other headaches.
One way to go around this is to hire a virtual assistant instead.
But before going to Google and searching for a freelancer or a virtual personal assistant company, there are a few questions to ask one's self before finally deciding to be a VA's client:
What Kind Of Work Is The Virtual Assistant Needed For?
Will it be clerical tasks such as scheduling appointments, checking emails, paperwork, and data entry, among others? Or will it be something related to marketing or content creation? In any case, it's important to determine first what kind of tasks will be delegated to someone else. This will help narrow down the kind of VA that is required for the job.
A specialized freelancer can be useful if they will be dedicated to only one or a few types of jobs. But for businesses that need to source out a wider variety of tasks (for example: graphic design, pay per click advertising, social media marketing, etc.), it might be easier for them to head straight for a virtual assistant agency. The VA firm will provide them the most suitable candidates and form a customized team that will serve the client.
Do They Need To Make Any Schedule Adjustments?
Another way to phrase this question is this: Does the scope of the work require the virtual assistant to change their working hours? It might be better to take a good look at the tasks first. A type of job that makes schedule changes a necessary evil, for instance, is live chat or voice support. If it is something such as search engine optimization or web content writing, then it might not be as needed.
In addition, it should be taken into consideration that many virtual assistants are not so easy to agree with irregular or graveyard shifts. Others may ask for a compromise. But there are the chosen few that are completely willing to adjust their hours. In the end, this will still depend on the kind of work being outsourced.
Thursday 25 January 2018
Essential Services Provided by the Top SEO Companies
So you're thinking of hiring the services of a top SEO company, but you aren't exactly sure what services they should be providing you with and you want to ensure that you make the right decision so that you are assured of online success moving forward.
One of the main services provided by the top SEO companies is search engine optimization. There are so many different elements that are incorporated into SEO these days, it's not all about keywords as it used to be. These days its keywords, local searches, mobile friendly websites and so much more that needs to be taken into consideration to ensure you achieve the results you are looking to achieve.
Next is pay per click advertising. Now if you haven't heard of this popular onllne marketing solution, then you are probably dragging behind your competitors right now. Pay per click (PPC) advertising is an affordable advertising solution which helps you reach your audience with ease and confidence when they search online. You only pay for real clicks by real clients who visit your website. So when the client sees your advert and they click on it to be directed to your site, you pay for that click. You get to set your budget for each day so you are assured that you will not exceed your budget at any time.
Wednesday 24 January 2018
Earn Easy and Beyond Your Expectation From Online Business Opportunities
Before launching an online business the entrepreneur must build a lucrative website that showcases his business goals and the kind of products he or she is going to offer. The business website is actually the face of the business for those virtual global clients who are the vulnerable consumer or customer of the products or services. An attractive, clean and a professional website featuring the entrepreneur's profile and vision will attract the targeted audience base.
To generate more profit from online business opportunities, it is essential to convert the clients into permanent assets. It is advisable to make the client happy and satisfied with the products and services that are being offered and misleading the consumer and customer with fake promises and advertisements can turn into a great disadvantage for the business owner. A cordial and friendly behavior is essential in virtual dealings.
Virtual business domain is very competitive. So the entrepreneurs must have a thorough knowledge of the market scenario and new challenges. One must be creative and innovative in order to introduce a unique business idea or product that gives them an edge over the other competitors in the market. Uniqueness is something that goes viral nowadays and set a footprint for others to follow.
Tuesday 23 January 2018
How to Succeed Working From Home As a Freelancer or Virtual Assistant
Most successful business people start out with a vision. But if you spend your days toiling for a wage you are working to fulfil somebody else's vision, rather than pursuing your own dream. Are you happy with that? Because it doesn't have to be that way.
It is too simplistic to look at the world in terms of service providers and customers, or producers and consumers. In actual fact business needs services too. Few office managers could function without a personal assistant or a secretary, and the bigger the business becomes the greater is the dependence upon others to provide specialist skills which the company boss lacks either the time or the expertise to handle alone.
Monday 22 January 2018
5 Most Usual Mistakes That Could Break Your eCommerce Business
Creating a downright online store isn't that hard when there are plethora of platforms available including Magento, Shopify to WooCommerce or Zencart. However, considering the fierce competition in the eCommerce segment, starting an online venture is more about building credibility and making things perfect to boost conversions. For online retailers, success is a sure instance only if they know how to fetch new customers consistently and fill all the gapings on the website. At every step, they have to be careful not to fall prey to the costly mistakes that most retailers make and ruin their scope for earnings.
Whether retail merchants wish to launch an eCommerce store or get their existing store optimised, here are the most-obvious mistakes that they should be aware of to offer exhilarating user experience to their visitors.
Sunday 21 January 2018
6 Website Must-Have's for Small Businesses
Are you a small business owner or entrepreneur and aren't happy with your website's performance?
This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I've got 6 must-haves that are just for you!
So what are these 6 things you must have in order to have a high performing website? Keep watching!
6 Essentials For a High Performing Business Website
Saturday 20 January 2018
Speaking Online
Did you know that teleseminars convert more business than any other online strategy? That's what industry leaders say, so it pays to know how to give them and profit from them. The most amazing thing about giving teleseminars is that they give you access to a worldwide audience. Teleseminars are also a better learning environment for both the student and teacher.
Teleseminars are strictly audio and are delivered over the phone or online. A webinar is a teleclass with visuals, usually via a PowerPoint slide show, that's delivered online in a visual format.
Both teleclasses and webinars are great ways to deliver your signature talk to groups of people worldwide. When used together with joint venture partners, teleseminars can be one of the fastest ways to build your list, as well as attract more clients and sell information products.
Friday 19 January 2018
How To Manage Website Content When You're Always Busy
Content is essential for online marketing success. Your website content drives traffic and provides your audience with the value and information they're looking for. It also helps you market your business, products or services.
But do you often feel that you have virtually no time to generate new content? Here are a number of ways you can save time on your content creation to give you more time to concentrate on other business tasks.
Plan In Advance
Content planning is simply the practice of taking a look at your work schedule and figuring out what to write and where to publish it.Planning your content for the whole year may take a day or two to achieve. But it'll save you loads of time later on. Rather than asking yourself what you're going to write this week, you'll have the answers all worked out.
Thursday 18 January 2018
How to Set Your Social Media Goals For 2018
Social media experts are everywhere and there are many varying opinions on what's ahead in the constantly changing landscape.
In this post we're going to look at setting your goals based on what you've done so far and how you should adjust it so you're getting the most out of your content marketing.
If you've never taken stock of your social media or set goals, then this is the article for you.
It's important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.
For tips on how to improve your social media try our article: How to Incorporate Content Marketing into Twitter
Wednesday 17 January 2018
Local Search Engine Optimization - What You Need to Know
Local search engine optimization has become the thorn in many online marketing specialists side. In fact, companies that aren't using professional internet marketing agencies to assist them with their online marketing haven't all incorporated local into their sites and marketing, which means that they are probably being penalized right now by the top search engines.
Google introduced local SEO as one of their algorithms some time back, but still many companies aren't embracing this requirement, which means that they are losing out on valuable business on a daily basis. Local SEO is a great way to reach your local audience. The focus of this algorithm is to introduce searchers to products and services that match their search requirements within their local area, before showing them results from other locations. The benefit to this, is that searchers find relevant results, while companies get to reach their local audience and boost their brand visibility.
So where do you start? The first thing you can do is start incorporating local into your keywords. A good example is if you are selling essential oils, your keywords could be "essential oils," or "high quality essential oils." Now you want to introduce local, so you turn your keyword into a long tailed keyword with location, such as "essential oils London" or "essential oils in New York" as examples.
Tuesday 16 January 2018
Internet Marketing Trends to Focus on for 2018
With 2018 literally on our doorstep, it's essential that you put an effective internet marketing campaign together that will assist you in achieving success and dominating your market online. There are certain trends that are happening in the internet marketing industry and if you want to be in the forefront of your industry, boosting your brand and increasing your website traffic, then find an internet marketing company that will provide you with current and up to date services that you can trust.
The first and most important thing to focus on this coming year is your URL. It's essential that you make your URL's relevant and accurate to your business and products. This is so important to ensure that clients can find your site with ease and without being compromised on search results. A good internet marketing company will be able to assist you with your URLs to ensure that they are the right match for your business and optimized for search engines to assist you in achieving the success that you deserve.
Monday 15 January 2018
5 Ways To Kick-Start Some Life Into Your Online Business
Is your online business sagging a little? If you haven't updated your website or offered your audience anything new for a while, they may have become uninterested in your business, products or services.
But don't worry! Here are 5 internet business tools that are easy to set up, cost little or no money and will add life to your online marketing if your business needs a kick-start.
Sunday 14 January 2018
How to Grow Your Audience As A Network Marketing Professional
When you start out in the network marketing profession, you may have been told how easy it was going to be for you to build your business. Some things may have been left out so if you aren't getting the results you want as quickly as you would like, know there is a reason why. In this article, I am going to talk with you about how to grow your audience as a network marketing professional.
Social Media
Social media has allowed for a powerful advantage when you are looking at ways to build an audience. Before the internet, people had offline newsletters and other means of building an audience, but there has always been a need for an audience for any type of business and specifically network marketing.
When you look at how easily accessible our target market is on social media, we are missing the boat if we are not all over building an audience and providing value to these people.
Saturday 13 January 2018
The Ultimate eCommerce Web Designers Trick
Either you'll be able to go with freelance web designers or can hire total service web designers to get your internet presence, also called website. The very first reason to have your website is your engagement with the internet. There are lots of web designers out there. So when you're looking to locate a fantastic web designer, the very first thing you've got to check is designing services that are quality oriented. Most reputable web designers know not to pick an internet host simply because they're definitely the most popular or since they supply the cheapest web hosting.
The site designer may get the job done freely or even as a member of a company which is particularly into designing proficient stores. For instance, if you want non-profit website then non-profit website designers are the ideal choice for you. Moreover, flash designs might also be incorporated within the site to make it even more alluring to the clients. Designing an eCommerce website is an extremely professional undertaking. In case the website design of your site cannot pull and convert visitors, then it means your site needs improvement.
Friday 12 January 2018
Major Activities Performed By a Digital Marketing Company
The traditional word "marketing" is defined as a process of communication between the audience and the prospective company that is selling the products. This method was incorporated to aware customers about the product or services and to enrich their knowledge towards a particular brand in a positive demeanour.
The role of marketing agencies is to make customers realise the importance of the products and services and to make customer realise what is the best fit for their use. Nowadays, the term marketing can be replaced easily with digital marketing because everything nowadays can be accessed via network or internet.
A digital marketing company work with the same aim that of old and traditional marketers where their focus and way of doing an activity has changed a lot. They have to mind the online or web-based customers and have to prepare strategies that are helpful for them. Following are the few activities that are performed by these digital marketing services.
Thursday 11 January 2018
Tools To Track And Monitor The Social Media Marketing Campaign
Social Media is one of the biggest platforms where you can expose your brand to a wide audience. Creating your position on different social platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, etc. is one thing and maintaining it is another. To increase your reputation and to get the expected outcomes of your Social Media Marketing campaign you have to maintain it and tracking and monitoring are important for the same. Don't worry, to make the work easier, there are a number of tools available on the internet or intranet.
Wednesday 10 January 2018
Infographic Communication
Everyone loves a good business story but what do you do when you're pressed for space or time and can't write at length. This is where infographics come in.
Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.
It's a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.
Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.
Tuesday 9 January 2018
SEO Jargon
We do internet searches on a daily basis. It's easy, you just type in some words and the search engine will do the rest, finding you the sites that match your words the best. While it may be easy for the user, there is a lot that goes on behind the scenes in terms of ranking those sites for credibility, authenticity and trustworthiness. Anyone can make a website but it's how that website ranks against all of the others that makes all the difference.
If you are writing for SEO, there are a whole host of acronyms, crazy terms and words to come to grips with. Some of them are obvious like a reciprocal link which is when two sites link to each other. This can also be called link exchange or link partner but the idea is the same. You can simply follow the link to the other site and back again if you wish.
Others, however are not as obvious. For example what is a scrape? Is it something you do when you have gum on the bottom of your shoe? No, it's when someone copies content from a site. Usually this is done by bots, those pesky things that gobble up all available concert tickets from sites which in turn means you pay the earth to see your favourite band.
Monday 8 January 2018
Secret Shortcuts to Web Design That Only a Few People Know
Even in the event that you concentrate on the site, you have to think about unique challenges, for instance, different mobile users depend on various browsers, and every device has a different resolution. In order to raise the visibility chance, it's eminent to keep your website in a similar way as you look after your company solutions. Only developing a web site isn't the conclusion of the road but the start of the journey. You then decide by going to the websites which company would provide the highest quality products at the most reasonable price. Other considerations when planning a new website will need to do with the plan style you pick, and what exactly you opt to show on the pages. In the event the site isn't user friendly the sale isn't going to take place. The site UI and UX play an essential role here and you require quality UI growth services to take care of all of these customized pages.
For improved ranking and attracting the new customer, you shouldn't avoid maintaining and updating your site periodically. The website itself is simple to use and exciting making you wish to pack your bags straight away. After you have set one up self-sustaining website it should be comparatively simple to establish more sites to enlarge your income.
Sunday 7 January 2018
Writing Website Content - Who Are You Writing To?
Decisions, Decisions
How to write content for a website niche. Can you remember how it used to be so simple to choose from among a few possible selections of almost everything? I guess that you'd have to be about 50 years old or so but for many years now progress has brought us to the point where we are at today. Example: Soup: Even if you were to narrow down your search to chicken noodle, after seeing all of the various soups to choose from, you would then have to make the choice from the many various brands of chicken noodle. Maybe you aren't old enough and I don't want to go back in time but there was a lot less of everything to choose from, making the selection process a bit easier.
What Excites You?
The thing with niches is that there are millions of them and you have to choose just one! It would be easy to make a broad selection choice like baseball, or health, hardware, clothing, etc. That is part of the selection process but it goes much deeper than that, for example... you wouldn't choose the Automobile industry because that in itself isn't a niche but you could target a group within the auto industry and choose "Brake Repair" as your niche or "Windshields."
Saturday 6 January 2018
Satisfying WIIFM for Your Target Audience
If you read any of a number of business blogs that are available to you online, the chances are that you have come across WIIFM (What's In It For Me?) quite a bit. WIIFM is the concept of satisfying the needs and wants of your target audience before getting what you need for your brand and your business. In other words, it is your ability to solve the other person's problem.
Learning to put the other person first
When it comes to your marketing materials, if you are not able to connect with your target audience right away (through your content), they will not continue to read what you have shared. If they don't continue to read, you will not get the opportunity to show them how much you can do for them. It is a simple concept. One of the most important concepts (right from the beginning) is that you understand as much as possible about your target audience.
When it comes to your marketing materials, if you are not able to connect with your target audience right away (through your content), they will not continue to read what you have shared. If they don't continue to read, you will not get the opportunity to show them how much you can do for them. It is a simple concept. One of the most important concepts (right from the beginning) is that you understand as much as possible about your target audience.
Friday 5 January 2018
How To Develop A Website Content Strategy
A website content strategy is a plan of how you are going to use content material to develop and market your online business. Content isn't just limited to written text. It can involve videos, polls, graphics, images and many other things which make your website more interesting for your readers.
There are two fundamental components of a website content strategy:
- The content material you actually publish onto your website. This includes, how frequently you publish, what you write about, how far in advance you plan and produce the content, etc.
- The content you use to promote and market your website, such as social media posts and emails to your subscriber list.
Thursday 4 January 2018
Social Media Marketing Tips & Tricks for 2018
As we enter into a new chapter on a new calendar year, it's time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition it's imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever evolving market for various business industries. The small business platform has changed a lot within the last few years and staying up to date with those changes can be a challenge.
Below are a few social media marketing tips To keep you ahead of the competition in 2018.
Wednesday 3 January 2018
6 Tips For Getting People To Share Your Content
Content marketing has become very effective, and is a major element of a successful marketing strategy. But just posting content alone isn't enough to take advantage of this powerful marketing technique. You need people to share it so that as many people as possible can see it.
This is where social media sites like Facebook, Google+ and Twitter come into play. So that you can get new followers, likes, comments and shares your content must stand out among all the other the noise that surrounds your socially savvy online audience.
Here are 6 simple ways to get people to share your online content.
Tuesday 2 January 2018
Career Change At 50 - 7 Online Writing Jobs
Unplug From The Rat Race
7 Writing Jobs Online
Maybe you're like so many, ready to retire but can't afford to stop working just yet. Why not focus on changing your career instead and joining the increasing number of retired and semi-retired people who are earning their income or the majority of it online.
There are so many awesome and talented seniors that can be productive and contribute from the comforts of their home, even starting businesses and selling products on Amazon, eBay, and taking advantage of many other internet opportunities. Many have been finding the answer to their situations by pulling themselves out from the 9-5 rat race, and the daily traffic grind, to set up at home with all of the conveniences and comforts. These wise ones are looking for an alternative way to earn a living without the rigors of daily grooming, the workplace settings, health concerns, car repairs and more. Well, rest assured that there are many online opportunities that are waiting just for you.
Monday 1 January 2018
12 Great Reasons To Have A Niche Website
A Niche Website
I've heard that there are well over 3 billion and closer to 4b internet surfers as of 2017. That's such a huge number of potential viewers to your website with the sales revenue to go along with the visitors. This can proceed from day to day, 24/7 month after month, indefinitely. Listed in this article are 12 Great Reasons To Have A Niche Website.
There is the potential to draw or attract 100,000's of visitors to your site via various methods like article writing for sites and online publications, social media like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., email marketing and many other methods including paid traffic.
All of these individuals from all over the world are looking for information of some sort, answers to their questions or solutions to problems and also they are looking to purchase something at the end of their search.
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