Monday 30 April 2018
Facebook SEO Tips
When I first think about Facebook, I don't think about SEO. Since I spend a lot of time on my personal profile page, updating friends and family, I don't always think about the power behind the platform.
Facebook is undeniably a SEO powerhouse. Digital marketing influencers have long been talking about the marketing capability of Facebook, but this goes beyond just Facebook Ads (which are powerful enough in their own right).
Here are some quick tips to help you get started:
- Claim your personal/vanity URL - These URL's are heavily weighted on search engines, so take your time and really think about what you want it to be. Be careful though... it's tough to change once you set it.
- Keep your Facebook page name simple, specific enough but not too specific that its limiting (i.e. if you are a marriage counselor, focus your name around love or relationships, so if you go into other kinds of relationship/personal coaching later, your page name is still relevant.
- Use keywords strategically, in your about, mission, and company description sections (keep in mind that these sections can be re-ordered, so play around with this while you're there!).
- Link everything together. Link your Facebook page to other existing channels (Twitter/ Instagram/ your website and blog).
- Optimize your Facebook business page status updates (your first 18 characters serve as your meta description, choose carefully because they will serve as the SEO title for that update).
Sunday 29 April 2018
SEO Tools Everyone Should Be Using
In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.
Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However if you're prepping yourself to see how well your site is doing on search engines, you can familiarize yourself with the best tools for SEO.
Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up-to-date, so it's most likely worth investing in.
Saturday 28 April 2018
Ten BE's To Increase Your Social Media Followers
As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media like a cocktail party, where you can have networking and fun. I will explain 10 Must-Haves in your campaign to rock your social media strategy.
1. BE INTERESTING.
According to BBC News the average attention span is less than 12 seconds, thanks to multiple devices and a lot of distractions is really hard to stay focused and maintain the audience entertained. The only way is generating interesting content in relation to your service or product, there are a lot of formats according to each channel like videos, interactive images, and useful information applicable to their needs.
The best example is TED Talks, their content is about generating content through guest speakers of the most trendy and interesting topics in different industries.
Friday 27 April 2018
SEO Best Practice - Why Page Loading Speed Matters
We all can relate to a website that simply stalls before loading content, or in another typical scenario, experience content that loads painfully slow. Most of us agree that either experience is annoying. But beyond annoying web visitors, let's find out what the real consequences are for a sluggish website.
Show Me the Money
Once you assign a dollar value to speed, it becomes crystal clear in terms of real costs why the enduring visitor perception and experience with page speed relates directly to customer service and brand value.
For example, KISSmetrics presented statistics from Akamai who studied the dollar cost of speed as it relates to page conversions. They found a 1-second delay in page response time results on average in a 7% increase in page abandonment. The kicker here is that page abandonment exponentially grows as seconds add up, so a 4-second delay results in about 28% page desertion, which means your sluggish website is hemorrhaging visitors and potential income at an alarming rate!
Thursday 26 April 2018
Creating Video Content That People Want to Share
You undoubtedly realize how important content is for your business. You probably also realize that there are several types of content that you can share with other people for positive results that will benefit your business. One (and, perhaps, the most obvious) type is written content. Another powerful type of content is video content. The question is, how do you create video content that people want to share with others?
What do you need to do to make your video content appealing enough?
It is a great idea to create short, valuable, compelling videos. However, how do you know if your video content is just going to sit there or if other people are going to feel that it is well worth sharing with other people? In other words, what do you need to put in that video content that causes it to become popular and to hopefully go viral before too long?
It is a great idea to create short, valuable, compelling videos. However, how do you know if your video content is just going to sit there or if other people are going to feel that it is well worth sharing with other people? In other words, what do you need to put in that video content that causes it to become popular and to hopefully go viral before too long?
You have probably noticed that other people (and other businesses) have posted videos that went viral. You are probably asking what they did to make that happen. Exactly what it the "viral" formula that they used and how can you get your hands on it?
Wednesday 25 April 2018
Why Should I Use Video Marketing?
It is common knowledge that videos are everywhere on the internet, and they are becoming more and more common each month. You have most probably seen many internet marketers using video on their websites, but were not really sure why. In simple terms therefore, videos are one of the easiest ways to drive tons of traffic to your website faster than you ever thought possible.
Video is certainly not a marketing fad and there are many forms and mannerisms in which it can be employed. Effective and profitable video marketing, need to be built around a strategy that at the very minimum, address some of the following;
- A unique marketing advantage that will make you stand out from 98% of all other video makers
- Multiple ways to skyrocket your viewership and make them go viral fast
- How to eliminate the fundamental cause of low viewership
- What to do to get people to watch every second of your video, then share and bookmark it, especially within social media platforms
- Tips and tricks that will have people wanting to see your entire video in a single seating every time
- Persuasive techniques that are guaranteed to make the busiest web surfer stop and pay attention to every frame of your video
Tuesday 24 April 2018
Why Content Is Still King In SEO
Online marketing has taken over the marketing industry considering that this is where most people spend their time. The fact that even mobile devices are largely used to browse the internet means that a huge number of people do access the internet on a daily basis hence brands that have an online presence have a higher chance of being more visible compared to those that don't. However, visibility is of no value if you as a brand do not pass a compelling message to your targeted audience to make you stand out from the competition.
The content you upload or post on your website and your social media channels is of utmost importance. Content that is optimized for search engines will rank you highly in search results, but then you also need to have the right content to push your traffic into sales. It can determine your interaction with your readers and the kind of marketing impact you have on your targeted audiences. But why exactly does content matter in SEO?
Monday 23 April 2018
Do You Make These Website Traffic Building Mistakes?
Increasing traffic to your website is a key goal to a successful online business. But do you really want more traffic?
Or would you rather have traffic solely from your target audience?
There are three common mistakes you can make when investing in website traffic building.
Mistake #1: Getting Traffic From the Wrong Prospects
Imagine you owned a store on 5th Avenue one block away from the Rockefeller Center Christmas tree during holiday season. Hundreds of thousands of people walk by your windows and door. Would you want all these folks to come into your store?
Imagine you owned a store on 5th Avenue one block away from the Rockefeller Center Christmas tree during holiday season. Hundreds of thousands of people walk by your windows and door. Would you want all these folks to come into your store?
If you said yes to "all" these folks, think again.
Sunday 22 April 2018
Does Facebook Stop Or Start Your Business?
Facebook is wonderful for staying in touch with family members, good friends and your favorite hobbies and interests. It's one of the main ways Facebook is used. But, when it comes to business, is Facebook a disruption?
It's not unusual to hear business owners say that they get "sucked in" to their Facebook newsfeed and end up scrolling through Facebook rather than working.
However, instead of viewing Facebook as a diversion to your business, you can make it work for you so that it becomes a valuable resource instead of a place to lose time and get sidetracked.
Your Business Page
The general agreement is that your business page on Facebook needs to be split from your personal one. If you find Facebook a disruption when you're using it for business, stop non-business communications on your business page, like online games or surveys that have nothing to do with your business.
Saturday 21 April 2018
How to Get Started With Social Media for the 50-60-Something Entrepreneur
When you see the title of this article, some of you may be saying, 'what do you mean, how do I get started with social media, like it's some big secret?' To some, it might sound like a silly question as most people just dive into a platform and begin making posts.
Now imagine if you will, that you're a 50 or 60-something new entrepreneur. Most of your posts have been on Facebook or and you might have contributed to the company LinkedIn page, but you never had to bother with setting these social media accounts for your business.
With dozens of multi-million networks and big companies pouring millions of dollars into it, social media may seem daunting for any small business entrepreneur, even more so for fifty-somethings who haven't grown up with the Internet. But the amount of exposure social media can bring your business, and the opportunity it offers you to connect with your target audience and spread the word about your products or services cannot be ignored.
Your competitors are already on Facebook, Twitter, LinkedIn, YouTube, and other social networks. In a world full of mobile devices and apps, having only a website and blog is no longer enough.
Here are some tips to get you started for the #FiftySomethingEntrepreneur.
Friday 20 April 2018
Grow Your Business With Social Media Methods
If you own a business - chances are that you're already using Social Media platforms and methods to get the word out about your business. If you haven't begun using this platforms - you are probably seriously considering it and you should be...
The fact of the matter is that approximately 82 percent of small businesses are using this platforms, such as: LinkedIn, Facebook, Twitter, Instagram and Pinterest to support the growth of their businesses. If you are still debating whether or not you should resort to this platforms for the growth of your business then you should end the debate and get started as soon as possible.
This platforms are effective in the growth of your business. In fact, many people find out about different businesses, their products and services via Social Media Networks.
Below You Will Find 6 Reasons Why Social Media Marketing Works!
Thursday 19 April 2018
3 Types Of Free Content to Help You Grow Your Email List
When you're managing an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who sign up to your email list more likely to keep in mind who you are and keep returning to your website, they are more likely to buy your paid products and programs once you have them.
In order to build a good email list, you need a variety of ways through which it can be built and strengthened.
1. Competitions And Challenges
You need to have something where people have to give you their email address in order to move forward. A good way to get people engaged is by running competitions and challenges. Your readers have to send you their email address so that they can be got in touch with if they are a winner.
In order to retain your reputation and credibility, you should ensure that you hold a legitimate competition and publicize a winner. Openly announcing the winner on your website (with their approval of course) will also motivate other people to sign up and submit their email addresses.
Wednesday 18 April 2018
Facebook SEO Tips
When I first think about Facebook, I don't think about SEO. Since I spend a lot of time on my personal profile page, updating friends and family, I don't always think about the power behind the platform.
Facebook is undeniably a SEO powerhouse. Digital marketing influencers have long been talking about the marketing capability of Facebook, but this goes beyond just Facebook Ads (which are powerful enough in their own right).
Here are some quick tips to help you get started:
- Claim your personal/vanity URL - These URL's are heavily weighted on search engines, so take your time and really think about what you want it to be. Be careful though... it's tough to change once you set it.
- Keep your Facebook page name simple, specific enough but not too specific that its limiting (i.e. if you are a marriage counselor, focus your name around love or relationships, so if you go into other kinds of relationship/personal coaching later, your page name is still relevant.
- Use keywords strategically, in your about, mission, and company description sections (keep in mind that these sections can be re-ordered, so play around with this while you're there!).
- Link everything together. Link your Facebook page to other existing channels (Twitter/ Instagram/ your website and blog).
- Optimize your Facebook business page status updates (your first 18 characters serve as your meta description, choose carefully because they will serve as the SEO title for that update).
Tuesday 17 April 2018
How Do I Start Podcasting?
Podcasting is similar to a regular radio show in some ways. It's simply a digital audio recording available for download from the internet.For an online business owner, creating your own podcast is an extension of the content on your website. Podcasting makes your message more personal and tangible to your audience.
So how do you start podcasting?
Invest In Good Software
At a basic level, you can use a smartphone to record a podcast. There are applications that record audio directly from your phone. You can then upload it to the internet. But one of the key points for starting a podcast is to be aware of sound quality. There is specialist software made for podcasting that will make you and your business sound more professional.
Use The Right Microphone
Buy a microphone that has noise canceling features, and that connect via USB and not cordless, as the USB version provide better quality. You want a directional mic that catches sound in front of it and not around it.
Monday 16 April 2018
Will Your Email Subscribers Ever Become Customers?
When it comes to running a successful online business, everyone will tell you that you have to build an email list of prospects. These are people who have shown an interest in your business and given you permission to email them more information about your products or services.
But do your email subscribers ever become customers? Just having a list of names on your email list isn't enough. How do you convert your email subscribers into customers?
Get Your Emails Opened
You can send all the emails you want, but if no one opens and reads them, they won't get you any results. Spend some time creating subject lines that get emails opened. Additionally, don't overlook the pre-header space. This is the area of the content inside the email that users can see before opening. Make the most of this space.
Sunday 15 April 2018
Are You Missing Out on Facebook's Charitable Giving Tools?
Recently, I came across an interview with David Fischer from Facebook about purpose-driven marketing. Social good is no longer a topic for discussions by some thought-leading companies. Businesses understand that getting involved in making a social impact makes a difference not only in the communities they serve but also to the bottom line of their companies. And, as this sensibility increasingly becomes the norm, it stands to reason that more and more of the public will be engaged in different elements of philanthropy.
Because Facebook is the leading and most significant social networking platform in the world, it plays a critical role in social good.
Did you know that Facebook does not charge any fees to nonprofits for gifts that come through its platform? That means that 100 percent of the donations your supporters give to you through Facebook go toward your mission.
Saturday 14 April 2018
Five Rules For a High-Impact Social Media Presence
Every second of every day, tens of millions of people are interacting with their chosen social media platform. Tens of millions of people who could very well take an interest in your business.
But how can you develop the kind of social media presence that ensures you stand out from the crowd? What can you do to emerge as a leader in your field, when up against such spectacular competition?
The short answer - it isn't going to be easy.
On the plus side, you'll stand a much better chance of building a solid and consistent presence if you abide by the following five rules at all times:
Friday 13 April 2018
Getting Customer Reviews and Feedback to Get Your Site to Convert and Rank Better
Factors that affect SEO ranking.
Think about the terms that come to your head when you see the term SEO. When trying to improve those SEO rankings, where or in what, do you exactly focus?. The majority of marketers, just focus on keywords, but if you want to do the thinks right, when it's about SEO and keyword optimization, you should consider other important factors. If you don't do it, you may not get the desired results.
Search engine algorithms pay attention, not only to keywords on pages, but also other factors like, visitor duration on pages, bounce rate, pages viewed, inbound and outbound links and a very special one, which I really like, called customer reviews and feedbacks. That's why, in this article, I'll like to explain you the importance of having customer reviews and feedbacks in your product pages. This is a SEO element that not many marketers pay attention to. But, fact is that it provides a huge impact on SEO rankings for your website pages.
Thursday 12 April 2018
Why Use Videos In Marketing?
When you can deliver a short video to explain something important to your audience that would take more time to explain in print, you're giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It's not seen as easy to do because there are some tools needed and some thought must go into the production of the video. But don't worry, it's not really that difficult to do.
Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your niche.
Wednesday 11 April 2018
A Beginner's Guide And Introduction To Video Marketing
Video marketing isn't entirely new but it is something businesses all over the world have to start paying attention to if they want their business to grow. YouTube marketing has been around for many years now and it is still continuing to grow as the years pass. Consequently, technologies that let businesses take advantage of video SEO are also on the rise, making it possible for profitable marketing of products and services through video.
Some of the reasons why video optimization is good for you include the following:
Tuesday 10 April 2018
Facebook for Business - Let's Start With the Basics
It's officially spring, and we talked last month about spring cleaning your business; part of which is freshening up your marketing campaigns. There's no doubt that Facebook continues to dominate digital marketing for both online and brick and mortar companies. But are you using Facebook as strategically as you could?
This month we're going to focus just on Facebook, and to kick it off, let's get an understanding of the platform itself.
First the stats:
- 5 billion active mobile users
- 2 billion monthly active Facebook users
- 4 billion daily active users
- Link and share buttons are viewed across almost 10 million websites daily
- Average time spent on Facebook is 20 -30 minutes
Monday 9 April 2018
5 Things To Know Before You Start A Blog
Today, anyone can start a blog in a couple of minutes. Basically, a blog is an effective marketing tools that can help you generate a good deal of money if done the right way. However, if you want to be good at it, know that you need to choose and walk on the right path. Given below are a few tips that you should know prior to going on this adventure.
It takes lots of time and effort
First of all, make sure you know why you are going to start a blog. What is your purpose? Do you want to start a blog just to make money online? If this is what you want out of your blog, know that it won't be the right path to take.
For earning money on the internet, blogging is one of the hardest methods. The reason is that writing blog posts on a regular basis takes a good deal of time and effort. It may cause disappointment if you publish something and no one reads it. Immediate results should not be expected.
Sunday 8 April 2018
The Essential Guide to Social Media Marketing
Social media marketing comes with its own flow! Just like you shouldn't be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can't get stressed on not acquiring the following that you want without knowing the basic tenets. If you are seeking help and guidance, any professional SEO company will have the following to share.
Understanding social media marketing?
Over the past decade, social media has witnessed exponential growth that most companies have made this an integral aspect of their overall marketing strategy. As per the Social Media Marketing Industry Report in 2015, approximately 96% marketers are resorting to it in their marketing strategies.
Saturday 7 April 2018
5 Profitable Services To Sell On Fiverr
Fiverr is currently the 450th most popular website in the world.
Based in Israel, it was designed to provide a "marketplace" through which people are able to buy-and-sell small services (originally for $5 each) - which have now grown into one of the most prolific business-service platforms on the Internet.
The beauty of the system lies in its ability to encourage sellers to create interesting / unique "gigs" that other people can buy. The breadth and depth of knowledge available through the system is profound, and certainly unique. This is the core of what made it successful in its founding year of 2010. By 2012, it had over 3 million listings on the site.
This tutorial is going to examine the most popular / profitable listings to sell on the system. Whilst the quality of a service is by far the most effective way to achieve notoriety on the system, what you offer and how you offer it is also extremely important... particularly if you don't have any previous marketing / sales experience.
Friday 6 April 2018
4 Ways On How To Use LinkedIn For Business Success
Most business owners don't realize how to use LinkedIn and just how powerful LinkedIn is. LinkedIn can help you generate leads, build your brand, and make much needed connections. But most business owners are not on LinkedIn or they are on it but not using it the correct way.
When it comes to using this social media marketing platform, people think of it as being a networking site or a place to get a job. No my friend, LinkedIn is a place you want to be especially if you are in the B2B business. LinkedIn has 364 million users. I'm going to discuss 5 reasons why you need to be on LinkedIn.
For Lead Generation
This platform has the highest referral traffic out of the social media sites. Better than Facebook and Twitter, Facebook is seen as the top dog of social media marketing for businesses but that is incorrect. LinkedIn has more that 467 million users on this platform. And 57% of usage is mobile. That makes this social media marketing site for business perfect for B2B marketers. It is invaluable for marketing, finding leads, and making sales.
This platform has the highest referral traffic out of the social media sites. Better than Facebook and Twitter, Facebook is seen as the top dog of social media marketing for businesses but that is incorrect. LinkedIn has more that 467 million users on this platform. And 57% of usage is mobile. That makes this social media marketing site for business perfect for B2B marketers. It is invaluable for marketing, finding leads, and making sales.
Thursday 5 April 2018
A Big Rookie Mistake You're Making With Your Email Marketing
Have you ever received an email from someone and wondered "who is this?" How did they get my information? They just sent you an email out of the clear blue sky from their email marketing system. How does that make you feel? That is wrong on so many levels. DON'T DO THAT!
That happened to me countless times. As a result it really makes me mad that someone has added me to their email marketing list without my permission. There is this thing called etiquette in using email marketing. It's called permission marketing. You need to get permission from that person in order to market to them.
Let's say you met someone at a networking event and they passed you their business card. That does not give you the right to add them to your email marketing list either. Or you attended a networking event or you were in a mastermind group with this person.. You still have to get permission from that person to add them or they must opt into an email list of some sort of yours Why:
Wednesday 4 April 2018
The Various Uses For Social Bookmarking
If you are not familiar with social bookmarking, you may be wondering what different uses for the platform are. In this article, we are going to talk more about what bookmarking can do for you.
Organizing Favorite Websites
When you start bookmarking a lot of websites on your bookmark bar, you may find yourself getting confused and losing important sites you wanted to come back to. When you have an account on a bookmarking site, most times you are able to easily organize and even search the bookmarks you have.
Tuesday 3 April 2018
Five Qualities of a Results-Driven SEO Company
It is essential for a business of any scale to undertake a digital marketing campaign. With smartphone users growing by the hundreds of thousands per day, having your respective website and a presence in all populated digital networks is essential to grow your leads and create conversions.
Search engine optimization (SEO) is an essential aspect of digital marketing. The use of voice-recognition software in smartphones use search engines to answer your queries. In fact, most mobile browsers use Google and other engines to find the answers to their queries.
Social media's continuous growth had convinced many digital marketers that SEO is dead. The truth is, it is still alive. Borrell Associates, an industry think tank, found that US companies with digital campaigns have spent about $65 billion on SEM campaigns in 2017. In fact, it believes that the SEO services industry can grow to $72 billion in 2018 alone.
Monday 2 April 2018
Social Media Cleansing Guide
To organise your social media you need to understand it. The industry is constantly growing and changing. Daniel Miller, Professor of Digital Anthropology at UCL, recently found that people use different social media with varying degrees of privacy. So, when you post on Facebook for example your desired audience may be close friends, but on Twitter you may alter your tone to best suit career contacts, or vice versa.
Miller also found that social media is generation specific. While many of us may be signed up to Facebook, the younger generations have begun to shun it, in favour of Snapchat and WhatsApp, where conversations are more temporal and private.
Sunday 1 April 2018
Is Business Social Media Marketing Still Worth It?
Articles on the algorithm change on Facebook, Instagram, and Snapchat are circulating all over the internet. They say it has become harder for business to market online because the platforms aren't like they used to be. The platforms are implementing these changes in an attempt to leverage the "social" in social media. This, however, does not remove businesses from the picture. Business social media marketing is still very well all the effort and money today. Here are some reasons why:
You Can Target Your Audience
The internet is a big place with over billions of users world-wide. Not all of them will be willing to purchase your product, so what's the point of marketing to them? Facebook ads allow you to target a specific location and age range with specific interests so you can ensure that the right people are seeing your ads.
Facebook knows the activity of its active users, so instead of picking out your customers one by one, you can let the platform do it for you with ease. After you've set up your ad, it can be up and ready for your target audience to see.
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