Budgeting for Your Online Advertising

Digital Marketing and the Rise of Online Advertising

"The future of advertising is the Internet" - Bill Gates

Considered amongst the smartest men alive, Bill Gates couldn't have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn't see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today's advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Marketing

The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.

There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street. Customers don't have a platform to communicate with manufacturers and companies themselves. This gap in communication is eliminated by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth reviews about the product in question. This creates a direct line of communication between consumers and manufacturers as the latter is able to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing might seem straightforward but involves a large amount of planning. Some techniques used by the individuals to increase the online visibility of a website are mentioned below:

1. Search Engine Optimization (SEO): It is a set of guidelines set by search engines which if followed, results in a higher position of a website on Search Engine Page Rankings (SERP). These guidelines include factors like keyword density, back-linking, domain authority etc.

2. Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEM while talking about paid advertising online. To get higher rankings on search engines, companies often purchase certain keywords on search engines. SEM deals only with paid results while SEO is about unpaid and organic results.

3. Social Media Marketing: Seeing a chunk of the online audience on social media websites, forming a solid social media marketing plan has become essential for digital marketing strategies of companies. Using trending posts and targeting specific groups of people online who might feel interested in a product offered by a company are only some ways of promoting products on social media.

The Legacy of Digital marketing

While there is no denying the importance of digital media, there will come a time when companies will have to change their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is safe to assume the tide will turn soon. Whether digital marketing chooses to swim or drown remains to be seen.

Article Source: http://EzineArticles.com/9806901

MailChimp Tutorial | Email Marketing Best Practices

Choosing The Most Effective Email Marketing Tool

Email marketing is one of the most cost and time effective ways of introducing your products and services.

When executed the right way, your email campaign strategies will reap the best results for your online business.

If you're a new to this method, it pays to have the right tool to get you off to a good start.

There are many to choose from, but you want an easy and affordable tool that will bring outstanding results. Off the top of my head, I'd say that would be MailChimp.

Remember I said there are many options out there, but I didn't say they offer a free package; most if not all of them are even very dear.

Now if you're dipping your toes into email marketing, you will want to start small and at a lower cost, if there is any at all.

Another thing to consider, apart from the price, is the ease of setting up and integrating your email marketing tool with your eCommerce store.

Mailchimp comes with a free tier which allows you to have 2,000 email subscribers and send up to 12,000 emails a month. How's that for generosity?

That's precisely the reason it currently has 15 million users, and one billion emails are sent every day via this platform.

If you're wondering why this tool is a favourite among email marketers, new and seasoned alike, the answer is simple.

It is packed with powerful features that makes email marketing easy, inexpensive, and quick route to strong customer relationships.

Putting it into action

Your email marketing tool must have the ability to automate emails as this saves you a lot of time and allows you to do things that are worth your time.

It must also follow up on a customer's order or recommend a new product to them.

With MailChimp, you can stop wishing and leave it to handle all those mentioned tasks.

And that's not all, as A/B Testing is another of its built-in features that will help improve the performance of your email campaigns.

The said feature allows you to send out three variations of the same email to see which one gets a higher open rate and higher engagement rate.

You can also integrate Google Analytics with Mailchimp to find out which of your email campaign strategies are working and which ones are not.

Now, if you think that the Chimp is only good with email marketing, wait until you see it drive more sales to your online store.

Integrating its eCommerce tools with your online store, regardless of the platform that you're using, will increase your sales in no time.

I am so amazed with this tool that I had to share this course so that you can learn how to set it up and use it in the creation of your first ever campaign.

However, if you are already doing email marketing and swear by a tool which has never let you down before, then proceed to our main course on email marketing.

As for the newbies among you, prepare to get 2,000 email subscribers to engage actively with your email campaigns using Mailchimp.

See you at the lesson.

Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.

See you there!

Article Source: http://EzineArticles.com/9812304

Hiring Virtual Assistants - Outsourcing Explained

Why You Should Get A Social Media VA

Seeing their business in bloom is one of the best things that can happen to an entrepreneur. The journey to success, however, is a laborious one, made even harder if you work on it on your own. This is why many SME owners have hired or at least thought of hiring virtual assistants to help make their lives easier and less time-consuming.

One of the most common jobs that VAs are hired for is social media management and marketing. At first glance, handling social media tasks doesn't seem to be a heavy burden. However, the job is not limited to simply posting, liking, and replying to comments.

Do you find yourself spending too much time on Facebook or Twitter instead of on developing your business? If so, consider the benefits that you can reap if you get yourself a virtual assistant for the job:

You Can Let Them Work On Things You Aren't Good At

Do you prefer creating content rather than interacting with people online? You can delegate those kinds of tasks to someone who'll do it with more gusto. If you have a VA with initiative--which they ought to have in the first place-they can even suggest better ways to market your product or services. Or if you want to start an advertising campaign on social media platforms, they can take care of that for you, from the ad creation down to the boosting.

They Can Analyze Your Insights More Closely

Successful management brings about results such as more page likes, followers, views, etc. In a nutshell, it brings about better brand awareness. In turn, this will lead to return on investment.

But can be done for your social media pages to gain more popularity?

You study the insights.

Insights help you understand your audience. You can find out which demographics are actually responding to your posts, or how your videos actually perform, and if your competitors are doing as well as you are.

Of course, not every business owner has the time to study what kind of posts get the most likes, or what is the best time for posting. A VA has the time for that - it's part of their job, after all.

You Have Less Problems To Worry About

Perhaps one of the biggest perks of having a VA is this: No longer do you have to fret about how to reply to an angry customer (although you still have to deal with whatever the problem is on the actual business end). Late responses to PMs are a thing of the past too, given that you have an efficient assistant.

You also don't have to think about paying for their taxes and other work benefits. All you're paying for is the job they're handling for you.

You Can Focus Better On Your Business

Social media can take up massive amounts of our time, whether we like it or not. Scheduling posts, studying insights, interacting-they can take away the focus you need for your actual business. Take away a non-core operation, and you will find yourself able to concentrate better on improving your core activities, therefore improving your business.

The saying of "No man is an island" rings true especially in business. Though there are many who would prefer to achieve success and do all the work by themselves, it is practically impossible. You do need people to help you lighten the load on social media tasks, and a virtual assistant is one of them.

Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064

Article Source: http://EzineArticles.com/9812997

How to Use Social Media to Promote Your Business and Drive Traffic to Yo...

Start Your Own Online Business - What You Should Know To Create A Stable Source Of Monthly Income

If you want to create a stable source of income for yourself, you will need to know this information that I am about to share with you.

Everyday, more people are starting online businesses. People are incorporating new methods in their marketing campaigns. If you are able to master the art of promoting your services by way of social media and by way of blogging, you can earn income very soon. People all over the world are frustrated with working for a living and they want to become financially secure.

Starting an online business is very promising, however I would recommend that you use these methods to help promote your brand in order to see success.

5 Smart Ways to Promote Your Business Online

How To Grow A Successful Online Business

The secrets to growing a successful online business are not hidden away for a select few to know about. You can use information and facts that are freely available to stop wondering what works and build an online business that is successful.

Many entrepreneurs have gone before you and worked out how things work. You can follow what other successful online businesses have done and become successful yourself. Here are some key important points to follow.

Know Your Audience

If you don't know who your target audience are it will be difficult to get any result online. A lot of people think that the product comes first. But the reality is, it's better if you pick your audience before you pick your product. The more you have an understanding of the hopes, wants and needs of your audience the more successful your online business will be.

Solve Problems

If you concentrate on solving problems for your target audience, you'll be able to provide the products and services that they really want.

Market Your Products

It's important to market your products and service to your audience. If you don't, how will they know that they exist? You can market with free methods like blogging, publishing articles, creating and uploading videos to YouTube, emails marketing and posting to social media. Paid methods include pay-per-click advertisements, banner adverts on websites that your audience visit, and display advertising.

Generate Traffic

A successful online business needs visitor traffic to its website. Search engine optimization (SEO) is one way to get your website noticed by the search engines. It's essentially placing suitable keywords and phrases on your web pages so that the search engines can find them. It also relates to the practice of getting "backlinks" to your website from other websites and ensuring that your website can be seen easily on mobile devices.

Be Consistent

Slow and steady wins the race when it comes to building a successful online business. You don't have to publish a blog every single day or spend huge amounts of money on advertising and marketing every month. The main issue is be consistent. You can blog once a week, post on social media daily, and participate in conversations with your audience.

Continue Building Your List

Building your email list is one of the most important business prerequisites regardless if you're into affiliate marketing, an information product originator, freelance worker, business expert, mentor, or eBook publisher. That's because it's your own specific list of people who are genuinely interested in what you have to offer.

Every successful online business has an effective sales funnel. It puts your business on autopilot and consistently converts leads into customers if you structure it the right way. To help you set up an effective sales funnel for your business, download my free Sales Funnel Checklist at https://jonallo.com/salesfunnel

Article Source: http://EzineArticles.com/9815019

What is Content Marketing?

Thinking About Content Marketing

Content Marketing---blogs, newsletters, audio and video clips, photos and tweets that encourage an exchange of information between a business (or other organization) and its customers continues to dominate PR and other marketing campaigns. The format has greatly expanded the possibilities available to launch a product or promote a brand or special event and it continues to thrive in both B2B and B2C ventures, riding a wave of customer hunger for interaction and information.

I edit two monthly newsletters, one quite concise and the other several pages long and filled with lots of text and photos. I assemble the shorter newsletter myself. It runs from about a page to a page-and-a-half in length and I create it by obtaining snippets of relevant and timely new information and an image or two. The other can run to five pages but I am strictly the editor, ensuring that spelling and grammar are correct, checking facts and correcting storyline inconsistencies. Can you guess which newsletter generates the most ROI for the publisher?

You guessed it! The short newsletter that gives splashes of fresh info every month plus one or two new pictures is most successful. As you plan the content for your next marketing campaign, remember to avoid burying yourself in the labor and expense of producing expensive or high-maintenance content. Your mission as a business owner and leader is to pursue and retain paying customers, so that your enterprise will generate revenue and earn a profit.

Blog Marketing and Promotion for Your Business

How to Write Multiple Blog Articles a Week Successfully

With the massive volume of content online as well as the stiff competition that you are undoubtedly facing all over the place, it is extremely important that you generate as much top-quality content every week as possible. Of course, that may be easier said than done. If you are committed to writing three or four times a week, you need to make sure that you don't burn out.

The importance of consistent, successful blogging
If you are a busy business person, which you probably are, it may not be very easy to find the time to write multiple blog articles each week. First of all, it is certainly not always easy to come up with fresh, exciting topics a few times a week. Okay, once you have gotten over that obstacle, the next challenge that you face is the actual writing of the blog article.

Creating great content is challenging and the results often take time to present themselves.

At this point, you may be wondering how other people manage to successfully write multiple blog articles each week. First of all, it is important for you to understand that people who manage to write multiple blogs each week for their businesses are people just like you and me. They have a multitude of things to do every day. In addition to other commitments; however, they also make blog writing one of their priorities. If you make it a priority, you will make it happen.

If you are wondering what the necessity is to post multiple blogs a week, there is a simple answer to that. It is to increase your website traffic and to be presented with the opportunity to establish new relationships. Content, as a commodity, is incredibly valuable and without it, your business would not exist.

However, one thing that you need to understand is that you probably will not see positive results from your blog-writing efforts immediately. It takes time (on average, 3-6 months is not uncommon) to start to reap the rewards from your blog-writing efforts. However, you will start to realize quickly that it is well worth the wait.

Establish objectives
Every business, no matter what that business does and no matter what that business represents, must have objectives that are met within a certain timeframe. This applies to how many blogs you feel you want to write for your business as well as other objectives that are related to your business. Additionally, this is where a business strategy (which you should have written a long time ago) applies.

It is important to establish a roadmap of sorts so that you can follow it, achieve the milestones (or interim goals) that you have built into that strategy along the way, and eventually successfully achieve the overall objective. In short, it is very important that you can see the objective before you take any steps to achieve that objective. Of course, it will take some serious time and effort before you are able to achieve that objective but if you are patient and methodical, there is no doubt that you will achieve the objectives that you have set for yourself and your business.

Another thing that is important to keep in mind is that the number of weekly blogs is less important that making the commitment and sticking with that commitment. Of course, with that in mind, it is also important to remember that what is being discussed here is writing multiple blogs each week so writing one a week will simply not suffice. It is very important that your priorities are in order and that you work hard on achieving your objectives in a timely manner.

If you are feeling uncomfortable with the writing process, one really good way to conquer that is to make a commitment to writing something every day. It is a really excellent way to prevent writer's block from happening and your writing skills will never be rusty; they will always be there for you to call up whenever you need them.

In addition to the goal of writing every day, you will probably find it helpful to set an actual deadline for your writing. That is also something that you will want to incorporate into the road map. Another often-successful trick is to write at the same time (more or less) every day. Human beings generally thrive when they have a schedule. There is no reason why you should not give yourself that gift.

Conclusion
Posting multiple blogs each week for your business consistently is often challenging and you certainly don't want to get into a position in which you feel that you are burning out from the pressure of that sort of writing schedule. On the other hand, writing multiple blogs opens up a world of possibilities for your business. It also gives you to potential to reach many more people.

Writing multiple blogs a week not only helps your target audience by supplying them with a fair amount of top-shelf information but it also helps your reputation and gives others the perception that you are knowledgeable on a broad scale. If you follow the advice that is given here, you will successfully achieve the goal of writing multiple blogs without burning out. Burning out is not an option for you.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

Article Source: http://EzineArticles.com/9813786

Internet Marketing Strategy - Step by step

How to Nurture Customer Emotions To Hike Sales of Online Stores

Digital marketing is one of the major aspects that helps online eCommerce stores get enough customers at the end of the day. Considering it minutely, it became obvious that most marketing tactics are based on what plays on the minds of customers. Online marketers perceive and nurture the emotions of customers while they buy from an online store to successfully boost up their sales. Shoppers essentially have some mental triggers that drive them to purchase a good. So, to understand their target buyers, eCommerce store owners need to understand what are those triggers and act upon them while they develop store. The growing prominence of eCommerce due to most retail businesses getting inspired to have an online counterpart gave way to many platforms for the easy, swift and downright development of online stores. However, here are the key emotional triggers that every e-retailers need to contemplate while crafting their store to assure great sales.

Using models that customers can identify with

While you are selling anything online, one quickest and effective way to connect with the customers is showing the stuff that they can easily relate to. For instance, retailers can integrate stories with every product listing which resembles real-life experiences of users of the products. Further, every element of the store, right from fonts, banners, background styles, colours, contributes to the brand image of the stores. Hence, creating a personality of the store that is cohesive and which buyers can connect to, is essentially needed.

Email Processing System Review 2018 - How To Make Money Online Working F...

Excellent Tips To Help You Make Money Online

Making money online is something that seems impossible, especially if you don't know much about it. But, it is simpler than you might imagine, as long as you are educated. This article contains information that will help you do just that.

If owning your own blog is a bit too time consuming, but you would still like to write and earn money, thing about creating articles for existing blogs. There are a number out there, including Weblogs and PayPerPost. With a little research and a bit of initiative, you could get set up with one of these sites and start earning money in no time.

Consider the things you already do, be they hobbies or chores, and consider how you can use those talents online. If you make your children clothing, make two of each and sell the extra on the internet. Love to bake? Offer your skills through a website and people will hire you!

Start out small when you want to make money online, to minimize potential losses. For example, something that looks promising could turn out to be a bust and you don't want to lose a lot of time or money. Do a single task, write just one article or order only one item until the site you choose proves to be safe and worthy.

Freelancing is a great way to work online. There are a number of sites that will allow you to log on and put in an idea or proposal. Buyers then search the available options and figure out what they would like to purchase. Freelancing is best suited for skills that involve things like programming and data entry.

Create honest reviews of some of the new software that is out on the market today. SoftwareJudge is a site that will pay you to try out this new software and create a review of how good or bad you think it is. This will skyrocket your earnings if you can do this often.

There are legit ways to make money, but there are also scams online. Research any site before you do business with them in any way. Check out the BBB for any complaints that may have been lodged.

If you have a blog or website ready to go, think about selling advertising space on it. You will earn money each time one of your visitors stops what they are doing and clicks on the ad. The best way to be successful and earn money with pay-per-click advertising is to have a good website that offers valuable information. This will increase your traffic flow as well as the number of clicks you are getting. Google AdSense is one program that can get you started.

To make real money online, consider launching a freelance writing career. There are numerous reputable sites that offer decent pay for article and content writing services. By checking into these options and reading feedback of each company, it really is possible to earn an income without ever leaving your home.

Now you have the information you need to earn cash online. There are many opportunities, but you need to stay vigilant and try these tips. Take each day step-by-step. With time, you'll see your bank account grow.

Kurt Tasche is an Internet entrepreneur, martial artist and motivational speaker. He writes articles on the topics of Internet marketing, personal development, network marketing, business, motivation, martial arts and more. You can learn more about Kurt by reading his blog at: http://www.kurttasche.com

Article Source: http://EzineArticles.com/9813930

What is SEO and how does it work?

Effective SEO Techniques You Can't Afford to Ignore

Professional search engine optimization companies will tell you that there are certain effective SEO techniques that you cannot afford to ignore when it comes to your online marketing efforts. Every business that advertises or operates online should be incorporating SEO into their online marketing strategy to ensure that they achieve online success in the long run.

So where do you start? If you don't have internet marketing experience, you are going to find that incorporating SEO into your marketing campaign is rather daunting and time consuming, which is why so many companies employ the services of a professionals search engine optimization company to do the hard work for them and they get to reap the rewards moving forward.

The first step is to identify what your audience wants and how they search. Knowing your audiences habits when they search online can help you tailor your SEO efforts accordingly. This may take some research. You can use your professionals search engine optimization company for this, let them do the groundwork on what your audience does when they are online to ensure you reach your target audience with ease and confidence.

Now that you have some idea on how your clients search and what they are looking for, you can start using SEO to boost your brand. The first step it to create search engine optimized landing pages. Landing pages are the pages your clients will arrive on and should be keyword focused, making it easier for the search engines to identify you and put your forward to your clients when they search for particular keywords or key phrases.

From here, you will need to focus on your website. As you know everyone these days are using mobile devices from smart phones to tablets, which means you need to optimize your website to meet the needs of these clients. Have you ever tried opening a website on your smart phone? If you have, you know how frustrating it is. You have to zoom in and zoom out to read anything, you wait a long time for pages to open and it's just a frustration.

Having your website mobile optimized means that your site is easier for mobile users to use, search and buy. Google and other search engines will also reward you for moving with the times and incorporating mobile into your SEO campaign. In fact, companies that haven't embraced the mobile market yet are finding that they are dropping in ranking as a result.

In addition to this, you should make use of infographs. Infographs have increased in popularity. They are informative and easy to understand. So if you want to attract the right clients to your website, speak to your professional search engine optimization company about adding some infographs to catch the attention of your audience and boost your website traffic on a daily basis.

Local SEO has become more essential than ever before and definitely not anything you should be forgetting about when putting your SEO campaign together. Local SEO focuses on your location. Google has taken a lot of time to make their searches more user friendly, helping users find the best services in their area. Incorporate your local information, such as your company name, address and contact number throughout your site and add it to your keywords to boost your rankings moving forward.

What you may not know is that ninety four percent of people searching the internet right now are searching for local and more than fifty of them will take the time to either visit or phone the store before making any purchases. So local SEO can be your next best friend for your online marketing campaign.

Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com/blog/ways-to-achieve-good-rankings-on-search-engines/.

Article Source: http://EzineArticles.com/9789900

Why Email Marketing Is So Important | What Is Email Marketing | Email Ma...

How To Get Email Addresses For Marketing

With everything you do, with an online business you should be thinking about how to grow your email list. Regardless of whether you are an affiliate marketer, information product creator, freelancer, business consultant, or business owner building an email list is one of your most important business requirements.

That's because it's your own targeted list of people who are genuinely interested in what you have to offer. When you have their email address you can contact them when ever you want, for free.

So how do you start to build an email for marketing?

Email List Building Software

To get started you'll need account with an email list builder company like AWeber. This will help you to store and manage the email addresses that you gather. This software can automate a lot of processes for you and enable to create email opt-in forms. And, as your email list grows, it would be impossible to do these tasks manually.

Offer Something Of Value For Free

Remember that people won't sign up to receive emails from you for just for the heck of it. You'll need to do something to encourage them to enter their email address into your email opt-in form. In many cases, this means giving something away for free on your website or blog, such as a report, eBook or video that they would otherwise pay for.

Driving Prospects To Your Email Opt-in Form

You should work to drive potential customers to your email opt-in form with free methods and paid methods.

If your budget is tight, and you want to constrain on free methods of driving traffic, consider releasing helpful, related videos on YouTube, writing information packed articles and distributing them on the web, and creating a blog that has a high chance of ranking as you write and release more content. Each time you publish, include a link to your email opt-in form so that people can get more information from you.

You can also record podcast episodes so that people can find you via iTunes or in a similar way. Get known in related niche communities and social media. Be present everywhere the people in your niche are present.

Paying For Traffic

You can also use paid methods to drive drive traffic to your email opt-in form. This includes pay per click advertising. You can easily test the conversions of your email opt-in from when you drive paid ads to them. That can help you work out where you want to put your efforts when you work on free, methods also.

On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages. To learn more, my Email Marketing Sales Funnel Checklist outlines the best practices for building an email list so you achieve the intended result with lots of prospects and lots of sales. Download it for free at https://jonallo.com/salesfunnel

Article Source: http://EzineArticles.com/9810951

Internet Marketing Strategy - Step by step

So this is the step by step guide, why don't we start with step number one?

Key Steps Before Implementing an Online Marketing Plan

Part One: You Have a Website; Now How Do You Attract New Clients?

Having a website doesn't do much for your business if no one visits it. Try these initial steps to marketing your website online.

Whether a big corporation or a solo-entrepreneurship, there is likelihood some form of online presence is necessary. And for anyone dealing in business to consumer (B2C) space, a website can even be the business.

So you get a new website build, but what about getting qualified potential customers to it?

The truth is, traffic is the life blood of any business website and not having any can be very harmful to the bottom line.

This is where on-site SEO, off-site SEO, paid efforts, content marketing and social marketing can all work together (and should) for a complete online marketing approach.

Digital Marketing Trends 2017

When You Should Change Your Digital Marketing Strategy

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors? It's simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.

With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I've created this post to help you know when to change your digital marketing strategy.

Below are the 5 signs to help you decide when to quit your existing strategy.

1. Focusing on low-value metrics

If you're concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.

2. Only focusing on your brand not on audience needs

Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer's journey.

3. Over usage of keywords

Although, it's required to place keywords in your content, Google's priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like "Digital Marketing Strategy."

4. Don't rely on your instinct

Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It's a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.

5. Not integrated

Whether it's about veteran digital marketer, sitting in IT or a start-up company, it's too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it's not effective. It's true that digital approach works best when it's integrated with traditional channels.

Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.

What are the essential steps for creating an effective digital marketing strategy?

When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.

• Research on your target market and competitors
• Know your audience because if you don't them, how can you help them
• Integrate different marketing strategies and use only the correct tools
• If you don't have the required skills set, don't hesitate to purchase special services
• Identify your online value proposition and apply it across all digital marketing channels
• Last but definitely not the least, prepare yourself

But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I've given some Q's & A's below to help you out.

Which digital channels are most effective for you and why?

With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:

• Identify the channel where most of your potential customers like to hang out
• Analyze your target audience behavior
• Build awareness with Twitter
• Attend industry events and conferences
• Social media and newsletters to reach out to your potential customers
• SEO or combination of SEO and PPC to help you attract more visitors

How to evaluate your digital marketing activities?

Unfortunately, some companies don't know how to answer this question correctly. If you're also one of them, don't feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.

• Identify your target KPI (Key Performance Indicator) to help you understand what's working
• Monitor your website traffic and sales to know the necessary statistics about your customers
• Track and measure your metrics through Google Analytics
• Survey your site visitors to find if they're satisfied with your solutions
• Track ROI, conversions, market share, and sales

How to make your business stand out from the crowd?

In today's competitive digital market it's really difficult to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let's see how.

• Effectively communicate and educate your customers
• Stay honest and transparent to build customer's loyalty
• Talk less, listen more
• Be authoritative and helpful in what you do
• Know your competitors and learn from them
• Be creative, open-minded, and try new technologies
• Speak in your audience language
• Use proof points and testimonials to show you're the best

Final Thoughts

As the world of online landscape changes, so should your digital marketing strategy. So it's essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.

I am Ajay Arora, I am a renown Digital Marketing Expert in Chandigarh India. I write custom Digital Marketing strategy for different businesses to boost their brand penetration resulting in more sales. If you want to boost your sales or want to build your brand through digital marketing then consult me!

Article Source: http://EzineArticles.com/9799791

22 Brilliant Social Media Marketing Tips

Social media marketing is just like storytelling, so easy and very enjoyable to do :D

4 Useful Steps for Effective Social Media Marketing

Social media marketing has the potential to help scale a business of any size provided it is done effectively and targets the right audience. Plus, with the right know-how and strategy, this type of promotion can be very affordable. Here are four steps to achieve effective social media marketing:

Learn how it works

The first step to being successful with social media is to learn the basics of how it works. There are plenty of paid courses and free content online that can be used to educate yourself. Also, it is practical to learn how this marketing strategy can benefit your specific industry. While the basics of social media are quite similar for most businesses, it is more effective to use a specific strategy that helps to capture the attention of your user base. It is best to learn the basics using free resources and content, and then learn the techniques that target your specific objectives and goals.

Listen to customers

The different social media sites can make a great platform to interact with customers and use it is a place to give advice and support. More and more customers are using these sites to give their opinions or voice their complaints. It is useful to be active and give helpful and thoughtful replies. Also, it is possible to learn valuable information about your product or service simply by listening to your audience.

YouTube Advertising: 11 Tips For Increasing InStream Ad Conversions

Working With a YouTube Influencer

No platform that delivers a better return on investment (ROI) than YouTube when it comes to influencer marketing on social media. Stars of these online videos are beginning to shine more than those mainstream celebrities. With their one-billion viewers these YouTube stars are walking on its way to success, and to prove it more influential, most of the audiences are teenagers.

Brands want to sell products, connecting to a YouTube Influencer's loyal following is an effective and increasingly common marketing strategy as it is proven and tested by most of the brands.

One of the biggest challenges a brand or company faces is how to get visibility for their clients. Paying for an advertisement? Influencers can make an impact compared to what an advertisement could do because the fans who engage with a specific promoter or influencer are willing to interact from that influencer.

When brands look for the possible effective way to reach their intended audience, they do have choices. A targeted ad, integrate an influencer in the ad and target the influencer's demographics or maybe include the influencer in an ad or brand integration and have the influencer push traffic to the brand without doing any advertising, it is just all about visibility and leverage.

Here are some facts on working with a YouTube Influencer:

Get Started with Influencers

To find influencers, there are a lot of platforms to start. You will find listings, cost estimates for working with influencers and a tool for contacting potential candidates. That is how these platforms work and are created.

How does the Partnership begin?

We can't deny the fact that most of the brands approach the influencer. There are lots of platforms that will connect brands with influencers and vice versa. A lot of people have more success getting brand deals than other people, it is just a lot of things to do with the ability to be seen on the internet.

For an example, a brand is looking for a Beauty Vlogger, and that is your niche but you did not come up on Google's search result, you are not searchable. In that case, you are going to have a hard time getting sponsorships. You need to be on some sort of list, you have to show up in the search result.

What does an influencer need from a brand to do their job well?

Aside from the huge bucks received by an influencer, creative control is also a part of some aspects that an influencer needs. Brands needed to trust that the influencer is going to be able to deliver what is needed to be with their audience. Brands can offer guidelines, but they should let the influencer develop the idea for the video. Influencers spend numerous hours outlining their own personal brand and learning what their audience likes. When the brand gives the influencer all the information and then they let the influencer take it from there, the result is, a good influencer will be able to come up with an innovative way to promote the product. Then the magic starts.

Is the influencer the right fit for the product that is being marketed?

Get to know what the influencer's channel is about and who their audience is by doing good research. Watch the influencer's videos and read the comments. If they had a really active channel and the influencer is doing a lot of videos that are relevant to your product, then it's probably the right person you want.

The special ingredient to a great YouTube Influencer campaign.

Just like the previous topic, it's about finding the right fit. For example, a very popular YouTube influencer in the field of beauty tutorials has 5 million subscribers and has people watching every single move of that influencer, if they were to promote a new contour palette the people would definitely buy that product. The more the influencer is established, the more they can stray from what they would normally promote.

If a brand could integrate an influencer into their campaign, the business will have a higher probability of success. For a campaign to reach success, you just need to let the influencer create what they want, just give them some guidelines and parameters and they will know what to do. The influencer is not taking over the whole campaign, just give them what you need and all the possible information for your campaign and both of you work together.

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