Thursday 31 May 2018
The Pros of Having Multiple Domain Names
You may be wondering why you should consider getting a new domain name. After all, you haven't sufficiently utilized the one you have adopted for your business. So, you may think getting a new domain name is unnecessary. For your own good, it is better not to restrain the capacity with which you can gain a lot of opportunities, especially when your business requires you to handle your customer dealings with precise professionalism. Fortunately, you may not be able to keep a watchful eye on the different activities in your business. Therefore, to ensure that you have your eyes circled around your business to monitor service efficiency, you need multiple cheap domain names to help you stand a chance of becoming successful in the digital marketing world. There are several advantages that you can get from using multiple domain names to give your business a dynamic identity. Three of these advantages are discussed below, as a way of convincing you to invest in cheap domain names for your business.
Wednesday 30 May 2018
Blogging Your Way to Wealth and Fame
Blogging your way to wealth and fame will not happen in an instant. Because it requires the most important ingredient of success and it is called time. It is time that will take you all the way to blogging wealth and fame. Along with direction and compelling unique content without which there can be no success. Blogging your way to wealth and fame starts with your profitable niche. And then the target keywords related to that niche.
This is the most important part of blogging which is why it is also referred to as direction. Without direction you will receive visitors that are not even remotely interested in your content. And that will skyrocket your blog bounce rate. Which is an indication to search engines that audiences do not enjoy your blog.
Tuesday 29 May 2018
7 Tips to Have Your Website Listed On The First Page On Yahoo
Yahoo is one of the biggest online search engines. So, if your campaigns are not targeted at Yahoo, you are making a big mistake. By optimizing your website for Yahoo search engine, you can get a lot of valuable traffic. Given below are 5 tips for optimizing your site for Yahoo.
Know the Fundamentals of SEO
SEO is a powerful process that can help you improve the rank of your blog or website on a search engine. In fact, SEO is an effective, inexpensive and reliable way of making your web site available to potential visitors.
Today, online searchers look for their required information through search engines. If you are not present on the World Wide Web, you will miss out on a good deal of profit.
Monday 28 May 2018
4 Ideal SEO Trends That Will Dominate In The Year 2018
SEO or Search Engine Optimization is a vital part of any Digital Marketing concept. All the websites rank in Google through seamless SEO techniques. If not done properly, then the website may lose its presence in the online world.
The best way to keep ahead is to learn new updates of SEO at a faster pace. The application of innovative techniques will help the client's websites to be on the top search pages of Google. In between, here are some latest five predictions that will dominate the year 2018.
Develop a Brand with Link Building
This is one of the important strategies to build a brand in the online market. Link building from the popular websites will help you to establish the topmost brand. This powerful technique will dominate in the year 2018. Moreover, it will emphasize relation building, carefully dealing with the guest blogs so that it does not affect the brand in any way, controlling of spam Backlinks and scrutinizing the link building profile.
Sunday 27 May 2018
How To Use A Call to Action for Better Advertising Response
Wouldn't you like a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste?
Here's an insider tip.
Hey, you and me... we're in the marketing trenches together. Every day. And we've lived to tell about it.
But what may surprise you is that very few business owners employ this simple but powerful "tool" in their advertising.
This tool I'm hinting at is called... tada... a call to action.
What? Yes, it's a call to action.
If you don't ask, then you don't get. Sounds reasonable, right? But very few business owners (or their creative staff) use this simple tactic to boost sales.
Saturday 26 May 2018
Ready To Give Up Marketing On Facebook?
The recent changes to the Facebook algorithm has set many entrepreneurs who were using Facebook to promote their businesses into a tailspin. In basic terms, Facebook will now prioritize relevant content from friends and family on timelines.
The reason for the change was, to some extent, a reaction to the issue of "fake content" on the social media platform. Facebook now wants to promote "real content" from real people, not international propaganda agencies disguised as people.
This means that posts from businesses will be less visible and is particularly hard on ordinary, honest businesses that are producing genuine content without trying to misinform or damage anyone.
So what does this mean for your business?
Friday 25 May 2018
Engage People On Social Media By Asking Questions
As I've said repeatedly, "It's called social media for a reason." How do you gain traction with people on social media? Not by telling them things, but by asking them questions.
When you make a post, go ahead and finish it with an open-ended question, something like "What do you think about the topic? Post your thoughts below." BTW, and open-ended question is one that doesn't automatically elicit a short, one or two word answer like "Yes" or "No," "red" or "blue." It asks people to express their inner views on a subject, to answer expansively.
Of course, the other part of the social media equation is interacting on other people's posts. In order for you to be seen, you need to do more than write your own posts. Of course, other people are asking questions on their social media posts. Some of them are asking closed questions, to be sure. "Am I right - yes or no?" A few people will be asking open-ended questions. Either way, when you reply, your voice is added to the conversation. More importantly, your on-line name or handle is added to the stream of information flowing past the eyeballs of others.
Thursday 24 May 2018
Using Images To Increase Website Traffic
Get more traffic using images
It can seem difficult to find quality, relevant images for your site posts without purchasing them and that can get very expensive for a website with many pages. If we can add relevant imagery to all of our pages and posts we're going to see a lot more success in terms of the percentage of people who read our content and spend some time on our websites.
We are visual by nature. We grow up from a young age reading books that are "visual" and we never really lose our desire for this as we get older.
If you are creating pages that are an ocean of words, then you are most likely not going to attract the broad audience that's out there. You will also get less engagement from those that do read the pages as people will not immerse themselves in the content on your website.
Wednesday 23 May 2018
How to Get Media Exposure For Your Website Or Blog
There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.
To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.
With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.
Tuesday 22 May 2018
Moving To the Cloud? Know How It Can Be Rewarding for Your Business
In reality, we all are already benefited by cloud computing. Every time we send an email, or log on to share pictures or edit a document, we are operating in the cloud. However, in the realm of business, moving to the cloud database empowers them to take care of their processes and resources more easily and efficiently. Further, there's no added investment for hardware support. The prime advantage is that businesses of all kinds and or all scales are capable of leveraging cloud ERP, irrespective of the processes they deal in.
In short, growth is inevitable with cloud support as you get to manage everything with few hands and also maintain transparency. Thus, if you still haven't moved from on-premises software applications or hardware systems to the cloud, these reasons will compel you to do so.
Monday 21 May 2018
Benefits Of The B2B Online Platforms
B2B trade and business is the deal between two businesses for acquiring of raw materials or supplying partnerships with one another. This type of platform needs a mutual understanding along with a contract where either both the parties exert influence on each other or not necessarily do that. This decision is taken in order to lead the market and take over the market share.
As the focus started shifting from the offline works to the online operations, the need to build online B2B buyer seller marketplace and online product directory became coming in vogue. More and more number of businesses wanted to grow by leaps and bounds as the cost was less and revenue was more.
Sunday 20 May 2018
Get Your Brand Noticed With Corporate Videos
Visual content is progressively shifting towards moving content like videos. The world is going online and more people and businesses are sharing video content. Moving visual content grabs the attention of people. In fact, anything that moves will grab your attention. Think about it, when you see something moving in the corner of your eye, you are inclined to turn your head so that you can see what it is. Sometimes, it's a bug or your pet. It made you look didn't it?
A similar principle is used in social media and websites. You could scroll down your social media timeline viewing picture after picture, but once you see a moving picture such as a video, you are inclined to give in to your curiosity to see what it's about. You may watch 5 seconds of the video or the full duration if it is interesting.
People are attracted to video content online especially if it is interesting or funny. The trick would be to make a video that is interesting. It could be something informative like how to make a certain craft, a DIY project or an unusual way to use an item. In other words, a think out of the box video. Or it could be funny like using your product in a blooper video or in a comical setting. It might be worth your while to consider incorporating videos in your marketing campaign.
Saturday 19 May 2018
Who's Going To Read Your Blog?
Blogs are usually less formal in tone than the text on business websites and they give you the opportunity to really connect with your target market. When someone reads your blog, that person doesn't care how many other people you're trying to reach.
Write One To One
For your blog to be effective you need to connect to the person reading your blog in such a way that they think that it's been specifically written for them. If you come across as cold and distant, people will find it very difficult to relate to you.
This is why it is really important to write in the second person. This means using the words in your content like you, yourself and yours. Regardless of how much traffic you get, your blog is seen by one individual person at a time. If someone was talking directly to you wouldn't you prefer it if they spoke to you as an individual, instead of a member of a group?
Friday 18 May 2018
What to Watch Out for When Advertising on Facebook
Facebook is one of the best places to build your business' online presence. It has the largest user base providing you tons of potential customers as well as so many options on the kind of materials you can use. It would be quite the missed opportunity for a business not to use the platform.
It's great for advertising, but with its benefits come guidelines that have to be followed to make sure you stay on Facebook's good side. With that, here are what you should avoid when using Facebook advertising.
Copyright Issues
Facebook is quite particular when it comes to avoiding copyrighted material. They can and will prevent your content from being shown or even remove it without prior notice if they feel that you're violating copyrights.
Whether the usage of the copyrighted material was intended or not, it still affects your campaign if you've boosted any of your posts.
Thursday 17 May 2018
5 Tips on Creating Content for Local SEO to Increase Your Website's Rank
People conduct online searches for all types of things everyday and many do some of their shopping online. However, there's a large percentage of people, who do searches for local businesses everyday, just the same... They conduct these local searches by utilizing relevant keywords and key phrases that contain specific location names to locate businesses that are close to their residence. As a matter of fact, Google found that 76 percent of searches done on smartphones are on local searches, which turn into store visits.
If your goal is to get people to come and visit your business establishment - you will need to attract and increase local searchers. You can take the lead among competitors and make it possible for people to be able to find your business when they conduct local, applicable online searches. With that being said - what this means for you is that you need to optimize the visibility of your business website in local search result pages.
This is where Local (SEO) Search Engine Optimization Takes a Leading Role
Wednesday 16 May 2018
How To Make Your Product Or Service Stand Out - Use Video Marketing
Print ads are dying a slow death. It is argued that the average transition in print ads has been declining to less than a 10% conversion rate. This means that less than 10% of the public that reads print ads will become customers in the best case. Just think about the last magazine or newspaper you read. Can you offhand recall any of the ads? On average, a magazine contains at least one print ad on every other page. This roughly equals around 22 print ads per magazine. Can you recall more than 1 ad?
Email Marketing is also on a decline. Google, along with other top search engines, are consistently and regularly introducing new spam sorting algorithms. So how does this affect your business? The algorithm reduces the amount of email campaigns read or seen by online shoppers or frequent customers and this is a highly unfortunate phenomena. It means that you paid a marketing firm to create an email campaign that will fail every time, even before it is either read or seen by your audience.
Tuesday 15 May 2018
How To Grow Your Email List With A Contest
You should be building an email list of prospects and customers. You constantly need to add new prospects to fill your sales funnel, and once someone buys a product from you, that person is more likely to buy something from you again in the future.
A great way to broaden your email list is to hold an online contest. Contests not only allow you to create something useful and beneficial for your audience on a particular topic, it also creates more engagement, usually daily with your target market.
You can create a contest or competition where everyone has to submit their email address to enter.
Monday 14 May 2018
Spotting eBook Trends
The books and publishing sector passed through a lot of transformations over the past years with eBooks gaining prominence. Ever since, digitization evoked in every sphere of life with mobile apps in the lead role, books and publications businesses too made a breakthrough with the same. Known as "Digital versions of the printed books", eBooks circulate on the internet as PDF files. They can be read on a range of smart devices, eReaders like Amazon's Kindle that promise a hassle-free comfortable reading experience. On the other hand, apps are there as basic tools to help reading eBooks in smartphones, tablets for those who do not own an eReader.
No doubt, the eBook industry is in its infancy stage and far away from influencing its massive number of publishers. However, till date, it has only proved to widen the market scopes for the publishing houses exceptionally. Read on the following section about some notable trends that are presently observed in the eBooks industry.
Sunday 13 May 2018
Social Media to Build Your Brand and Get Customers
It is no secret that social media has become a part of our daily lives. It is a direct platform for reaching consumers. The best thing about it is that people spend so much time on social media that you are sure that it will reach a portion of your market. In addition, it gives you realistic data and statistics which are easy to measure and interpret. Consequently it is the ideal way to build your brand and get customers.
How do you do it?
Saturday 12 May 2018
How Does Affiliate Marketing Work As An Online Business?
Affiliate marketing is one branch of the internet profit tree. It works when you generate targeted traffic to a particular website selling a product for which you get commission on each and every sale. You don't own the product and your job is to come up with creative ways to connect a prospective customer to the product landing page.
Here's an example of how affiliate marketing works:
An online entrepreneur decides to sell a popular "How Lose Weight After Pregnancy" information product. She goes onto the internet, and visits the ClickBank Marketplace and looks up the weight loss products. There, she is presented with a choice of maybe a dozen different products to sell and decides on one whose sales page and statistics prove it converts well.
She clicks "get hop link," which incorporates her own unique ClickBank ID into the URL. She can then take the new URL and includes it somewhere in her sales funnel. When someone reads her sales material (an article, social media post, a pay per click ad, a YouTube video, etc, which pre-sells the product), and they click through to the sales page and buy it, she gets the affiliate commission - usually 50-80% of the price of the product.
Friday 11 May 2018
How to Use Webinars to Drive Sales
In the digital age, a great tool you can do to help drive sales is to use webinars. Almost any product or service can benefit from providing value-add to prospective customers. I've personally attended webinars, and some have been, candidly, awful because the speaker was not prepared or it felt like every word was a sales pitch. However, I've also attended others that have been excellent where I've received valuable information, and the sales pitch came toward the latter portion of the event, and in a more low-key manner.
Knovel Sales
Knovel, an analytics company that is web-based, decided to use webinars to offer the public their thought leadership, and also help drive sales. One of the webinars produced 774 views on-demand. They were clear that they were looking to demonstrate thought leadership, wanted 500 registrants to their webinar and wanted to introduce viewers to their webinar to Knovel's online reference tools. To achieve these metrics, they ensured they had respected authors speaking on a topic related to their work for their audience. They also talked about how failure to comply with the OSHA regulations could affect business for the participants. The fact that they discussed changes to business was done so that audience members had a compelling and valuable reason to attend.
Thursday 10 May 2018
Common Social Media Marketing Mistakes
Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies.
About 20 percent of customers use social media channels to find information about any business. That means your role as a business owner should be to maintain your brand's online presence.
What some entrepreneurs fail to understand is that it isn't just for fun-it's a force to be reckoned with. When used right, it can bring power to your business. On the other hand, flops on social media can be bad for business. Here are the top social media marketing mistakes companies make.
Wednesday 9 May 2018
Build An Impressive Product Landing Page, Boost Conversion Rates
Today, eCommerce business is trending in the market and most of the people are showing great interest to shop online. Hence, depending on the buyers' behaviour and demand, the number of online stores is also increasing in a remarkable way. However, to stand out from your competitors in today's vying business market, you need to come up with such a Magento store that is not only impressive by its looks but feature-rich as well to skyrocket your business. Here, you are going to get a few effective Magento tips on how to build an impressive product landing page that will boost conversion rate. Read on and make your Magento store a grand success.
Use Visual Content
The secret to making a successful landing page is to use visual content or image that is worth almost 60,000 words at the right place. While using images on the landing page, try to follow the below-mentioned tips for a better result.
The secret to making a successful landing page is to use visual content or image that is worth almost 60,000 words at the right place. While using images on the landing page, try to follow the below-mentioned tips for a better result.
Tuesday 8 May 2018
The Benefits of an Email Marketing Campaign
How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, one for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.
People spend a lot of time on their emails every day so this is a great direct marketing opportunity for businesses.
Monday 7 May 2018
What Best We Can Do In Social Media To Get Maximum Exposure
Once we come into a fresh chapter on a new year, it is time to begin planning regarding successful SMM techniques for your little business. So as or perhaps you to remain in front of the rival it is important so that you can set your online marketing strategy to make the most of prevailing trends and also the ever developing marketplace for different company industries. The little business platform has altered a whole lot in the last couple of years and remaining as much as date with those modifications could be a obstacle.
Here are some SMM tips to help keep you in front of the competition in 2018.
Sunday 6 May 2018
Simple Ways to Build Your Email List
Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.
Put together quality email content
If you don't want your subscribers to opt out, make sure you put together high quality newsletters. This will also encourage them to forward your emails to others.
Spur on your subscribers to share
If you include social media buttons in your emails in order to encourage your subscribers to share your content. This will help you get access to more people who may choose to sign up as well.
Saturday 5 May 2018
SEO Advice for 2018 You Can't Afford to Ignore
Build a Sitemap
In order for a search engine to display a website in the SERPs, it has to index every page on it. Still, those who are just starting do not know the ways to help search engines index their web pages. There is a probable solution to this. They can build a sitemap that lists all pages on their website, simplifying the indexing process for search engines. This step should always be remembered.
Do Mobile-optimization
At present, nearly all people use their mobile gadgets to keep in touch. Additionally, this is the best way to browse on the web as well. Google is also aware of that. For this reason, the world's search engine giant goes for mobile-friendly websites. If you don't want Google to ignore your website, you should do a mobile optimization for it. Your site should not be filled with ads as well, so it can be easily navigated by mobile users.
Friday 4 May 2018
The Entrepreneur's Guide To Internet Advertising Agencies
If you are new to the world of business, you are, no doubt, being absolutely bombarded by so many bits of advice on what to watch out for, what things to do first, and of course, how best to get the best return on your investments. It is a lot to take in, especially if you're the new kid in town, but one area you need to pay attention to is the importance of internet advertising agencies.
As the name would suggest, internet advertising agencies aim at making the impact of your business be felt online, and in the process bring more traffic and sales to you. On the surface, it seems like a fairly intuitive idea. Part of what you need as a new business is advertising, and as most people know, if you don't have a web presence, you're essentially invisible. Dig deeper, though, and even you fresh eyes will see that internet advertising agencies aren't all the same. Moreover, they don't offer the same services, and they may actually not be what your business needs. It's downright confusing, so what's a new business to do?
Here is a basic guide for the burgeoning entrepreneur on internet advertising agencies:
Thursday 3 May 2018
Increasing Smartphone Usage for eCommerce
The mobile revolution is nothing new - we've known for the last two years that mobile internet usage was increasing, with Google's announcement that it would implement a default mobile index in 2018 as the ultimate confirmation of this sea change. What is new however is the role smartphones now play in eCommerce with shoppers using their devices at all stages of the buyer journey, from research and comparison right through to check out.
Black Friday and Cyber Monday confirmed the unassailable truth with Adobe reporting a record 39.9% of web traffic to retail sites originating on smartphones on Cyber Monday, with a bumper £1.13 billion of sales being transacted on mobile devices - a huge 12% higher than previous years.
Popular devices
As you'd expect from the market leader, Apple devices lead the way when it comes to smartphone use for eCommerce. The Cyber Monday figures show that Apple users also spent more on their smartphones than their Android counterparts, suggesting that eCommerce retailers might be best served optimising sites and marketing campaigns for those with iPhones.
Wednesday 2 May 2018
Why Your Business Needs to Invest in Better Web Design
Enhanced User Satisfaction
A responsive website, which manages errors effectively, has a positive effect on user experience whenever browsing a website. The role of UX design is crucial, since it makes sure that a website can be navigated with ease by anyone, even if it is a grandfather. This way, it will reduce the bouncing rate, preventing users from migrating to other sites. Positive user experience establishes the bond between users and a business.
Creating Fun, Interactive, User-friendly Websites
Think of a gift that is wrapped intricately with special paper and so, no matter what is inside, you are already in love with it. This time, think of the same present simply wrapped in an ordinary box. You will not even bother to look at what is inside. This is the same way web design is important to a business. When users see a particular website, they can determine whether the products or services are made of high quality or not. Google Search Engine is the most often used since it occupies nearly 68% of the search engine pie chart worldwide. This is not only because it is efficient and easy to search, but also because it is fun and knowledgeable to the user. Aside from focusing on these aspects, web design makes sure that a website is optimized so that it would rank high on Google Search.
Tuesday 1 May 2018
5 Ways To Boost Your Blog Right Now
Blogging is an important resource for marketing any business. A good blog will help to build your business, especially if your business is an online business. Here are 5 simple ways you can boost your blog right now to create more momentum in your business.
1. Check Your Headlines
The headline is the first thing a visitor sees. It must be interesting enough to get that person to stay and read the rest of your post. Think about frequently asked questions, skills they need in their niche, and more. What are the things your audience struggle with? Offer them real solutions.
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